Sync data from
Mixpanel Cohorts to Facebook Conversions
Connect your data from Mixpanel Cohorts to Facebook Conversions with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Integrate your data in 3 easy steps
01
Add your source and destination
Connect to 15+ data sources, like Mixpanel Cohorts, and 140+ destinations, like Facebook Conversions.
Connect
Log in
02
Define your model
Use SQL or select an existing dbt or Looker model.
03
Sync your data
Define how fields from your model map to Facebook Conversions, and start syncing.
email
email
name
name
total_orders
all_orders
last_login
last_login
Where can you sync your Mixpanel Cohorts data in Facebook Conversions
Conversion Events
The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.
Send events directly from your data warehouse to Facebook Pixel
Tune your measurement, optimization, and reporting processes with additional product data from the warehouse
About Mixpanel Cohorts
Mixpanel Cohorts are groups of users defined by a chosen set of criteria, like a shared property or sequence of events in Mixpanel. You can also use cohorts to target groups of users via Hightouch.
Learn more about Mixpanel CohortsAbout Facebook Conversions
The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events.
Learn more about Facebook ConversionsOther Mixpanel Cohorts Integrations
Other Facebook Conversions integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
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What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
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This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
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52%
increase in return on ad spend
20%
improvement in email engagement
60%
lift in customer acquisition