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Use cases
Sync data from Airtable to Iterable
- Sync data about users and accounts into Iterable to build hyper-personalized campaigns
- Automatically update your Iterable segments with fresh data from your warehouse
- Deliver better experiences by bringing in data from other customer touchpoints into Iterable
- Monitor campaign revenue from purchases or cart-additions
What Iterable objects can you sync to?
Users
Every email address you have in Iterable is a user or subscriber/contact. You can use Hightouch to update user information or delete, forget, or unforget users.
Events
An event is an action a user takes on your website or app. They are specific to your business. Use Hightouch to send shopping cart, purchase, or custom events to Iterable.
Catalogs
When sending messages to your users, it's almost always necessary to include information about your organization's products, places, events, or services. Use Hightouch to send this information directly to Iterable.
Segments
Iterable's segmentation tool allows you to segment across all of your subscribers and to make static or dynamic lists. Use Hightouch to add users to lists to create highly targeted customer segments, so you can deliver the most relevant marketing messages.