Customer Data Platform

Hightouch is the leading Data Activation Platform that turns your data warehouse into your CDP. Connect your existing data and unlock market-leading personalization capabilities in minutes, not months.

Trusted by marketing teams at

  • Autotrader.
  • Lucidchart.
  • Betterment.
  • Compareclub.
Data Activation

Activate Audiences Across Every Channel

Hightouch enables anyone in your organization to create powerful user experiences leveraging all of your existing customer data

  • Personalize.

    Personalize Customer Touchpoints

    Send lifecycle marketing campaigns to customers across any channel as soon as they invite a friend or abandon a shopping cart.

  • target

    Target Your Paid Ads

    Increase your ROAS by retargeting customers who visited your pricing page or excluding customers who already purchased.

  • Lookalikes.

    Create Lookalike Audiences

    Find new customers similar to your existing high value customers in all of your ad networks like Facebook and Google.

  • Dollar.

    Send Conversion Events

    Send conversion events to any ad network to optimize your targeting, reduce your CAC and provide enhanced ROAS reporting.

  • Learn More
Two column layout showing an example Hightouch audience query of abandoned user carts in New York City, connecting to Ad networks, email tools, and Lifecycle tools.
Why We're Different

A Best-In-Breed Customer Data Platform

Traditional, Off-The-Shelf CDPs offer all-encompassing, but rigid solutions that create duplicate data across your marketing tools. With Hightouch, businesses are able to activate customer data directly from their single source-of-truth.

A 4 column graph; The first with stacked nodes labeled 'Advertising Data', 'App Events', 'Point of Sales', 'Web Events', and 'Data Science Models', connected to a Data Warehouse, connected to Hightouch, connected to stacked nodes of syncing platform logos Facebook and Salesforce.
Customer stories

Leading Companies trust Hightouch to Activate their Data



Lucid syncs conversion events (ex: Sign-ups, upsells) and audiences (ex: users with high churn risk) to ad platforms like Facebook, Linkedin and Google Ads) to optimize ad targeting.

Results: 52% increase in Return on Ad Spend (ROAS)

Learn More
"The problem with any out-of-the-box analytics suite is that you are restricted to only doing what it supports natively. CDPs are not extensible to what you want them to do."

Weston Rowley

Strategy & Analytics


Imperfect Foods

Imperfect Foods uses Hightouch to build custom audiences and sync them to various ad platforms to increase product usage and lower CAC.

Results: Increased reactivation by 53% and decreased CAC by 15%

Learn More
"We found the data warehouse approach to be much more flexible than an off-the-shelf CDP for the audience segmentation we needed."

Adam Smith

Analytics Manager

Why Hightouch?

Time to Value

Launch Campaigns Faster

Off-the-shelf CDPs take months to evaluate, implement and adopt. Hightouch activates your existing data so you can launch campaigns immediately. Even Fortune 500 companies are powering smarter campaigns in days, not months.

Graph of a clock connecting to a rocket ship.
Data Availability

Utilize All Your Data

Hightouch enables you to use all of your data, not just the behavioral data captured in-app or on-site. Supercharge your marketing campaigns with a 360° view of customers

A circular graph with Hightouch in the center and surrounding nodes labeled 'Advertising Data', 'Point of Sales', 'Data Science Models', 'Web Events', and 'App Events'.

Meet Any Data Need

Hightouch leverages flexible data modeling to ensure all of your business needs are met. Complicated data relationships like product catalogs and accounts are made easy: unlike traditional CDPs.

A graph showing a Data Warehouse connecting to multiple nodes labeled 'User', 'Plan', 'Account', 'Workspace', 'Products', and 'Custom 'Objects'.

Keep Your Data Secure

Unlike Off-The-Shelf CDPs, Hightouch never stores any of your data.

We don't need to and don't want to. We believe that companies should have control of their data and not be locked to any single vendor.

  • Cloud.

    Keep data in your cloud

    We run queries directly on your warehouse and transfer data to your various destinations, without storing it on our end.

  • Healthcare.

    HIPAA compliant

    Hightouch is HIPAA compliant. We have a standard Business Associate Addendum (BAA) we present to customers for signature and can also work with your existing BAA.

  • GDPR.

    GDPR Compliant

    Hightouch is GDPR compliant. For EU customers such as Spendesk and Billie, data is only stored in EU servers.

  • Learn More
A graph of 'Your Data Warehouse' pointing to 'Your own Cloud Bucket (optional) pointing to 'Your own Accounts (SFDC, Ads, etc.).

Trusted by Finance & Healthcare companies like

  • Plaid.
  • Billie.
  • Headway.
  • Thirty Madison.
Get Started

Want to Learn More?

Read our whitepaper to learn:

  • Why the data warehouse has more functionality than a cloud CDP

  • The tools needed to turn your warehouse into a CDP

  • Real-life examples of companies turning their warehouse into a CDP

Poster for whitepapers titled 'Why Your Customer Data Platform should be Powered by the Data Warehouse.'

Ready to leverage your customer data?

Hightouch logo

Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on.

Copyright © 2022 Carry Technologies, Inc. dba Hightouch.
All rights reserved.

501 Folsom St3rd FloorSan Francisco, CA 94105United States