The Hightouch Blog - For marketers

What is AI governance? A guide for marketers

Why marketing leaders must govern their data foundation and brand context to ensure compliant, responsible AI.

What is AI marketing: Everything you need to know

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

How our demand gen manager went from brief to live ad campaign in a day

Meet Gabs, see a day in her life, and find out how she ships a full ad campaign with Ad Studio.

Introducing Lifecycle Studio: Go from idea to personalized campaigns, in minutes.

For a decade, one lifecycle campaign meant 50 steps and weeks of waiting. That changes today.

The five levers of modern performance marketing

Performance marketing is evolving faster than most teams can keep up. Here's a practical framework for the five levers that separate the teams pulling ahead from the ones falling behind.

See our customers’ ads in the most famous place for ads, Times Square

We’re shining a light on our incredible community with ads from Sweetgreen, Tripadvisor, HelloFresh, Air New Zealand, AG1, and Docusign in Times Square — all built in Ad Studio.

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

The next chapter: Agentic CDP

In 2021, Hightouch redefined what a CDP is. It's time to do it again.

Introducing Hightouch for Google Cloud's cross-cloud Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

New York’s AI advertising regulation goes into effect today. Are you ready?

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.

Three ways to edit content in Hightouch, including a Figma integration

Marketing and design go hand-in-hand. Your tools should too.

The composable advantage for financial services, part two: Why identity resolution belongs inside your walls

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

Introducing Hightouch Ad Studio: Create scroll-stopping ads on demand with AI agents

Ad platforms reward creative volume and variety. Performance marketers can now deliver it without sacrificing brand quality with Hightouch Ad Studio.

Signal engineering: the new frontier of ad performance

Signal engineering isn't another buzzword for performance marketers. It's a fundamental shift in advertising. Here's a practical understanding of why it matters, and how marketers can get started.

Introducing Content Assembly: Remix your existing creative for endless new campaigns

Open up your content bottlenecks with agents that assemble marketing assets from your existing creative

Every marketer should be a manager (of agents)

Introducing the Agentic Marketing Platform

Learn from our favorite 2025 campaigns like “Spotify Wrapped”

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.

How smart retailers protect holiday profit: Maximizing retail media margins

Retail Media Networks are a valuable new profit center, but inefficient processes and traditional onboarding platforms introduce costly delays and fees. Discover how a composable, warehouse-native CDP model simplifies the workflow and unlocks a faster, higher-margin retail media operation.

How smart retailers protect holiday profit: Reducing waste in paid media

See how retailers decrease wasted impressions, expand audience reach, and boost ROAS by resolving fragmented customer identity and activating cleaner data signals with a Composable CDP approach.

How smart retailers protect holiday profit: Plugging costly LTV leaks

Learn how retailers plug lifetime value leaks caused by slow data, fragmented identity, and disconnected channels, and how a Composable CDP turns customer signals into high-impact loyalty, cross-sell, and winback campaigns.

Data Warehouses 101 for Marketers

Too many tools can hide the real issue holding marketing back. Discover how a data warehouse creates a true single source of truth.

Are traditional CDPs marketing's most disappointing tool?

Learn about the limits that keep CDPs from delivering on their promise of a real customer 360, and how a composable approach changes what’s possible.

Introducing Hightouch’s Batch integration

Create, test, and automate your CRM strategy with Hightouch and Batch

What is a winback campaign? Fix the timing, targeting, and discount trap

Winback campaigns are deceptively simple. And easy to get wrong. This breakdown examines common pitfalls related to timing, targeting, and over-discounting.

What if the best marketing decision is no message at all?

Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

AI experiments unlock faster learning and deeper personalization. Instead of testing one idea at a time, they optimize every customer interaction automatically, at scale.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

How to set up the Criteo Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Criteo Conversions API.

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

How to set up the Reddit Conversions API?

Connect offline and online outcomes to Reddit Ads reliably. The Conversions API helps future-proof your measurement while improving spend efficiency.

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.