With hundreds of tools flooding the market, it’s challenging to identify which ones truly make an impact. The good news is we’ve curated a list of top AI marketing tools that actual marketers are using to deliver real results.
In this blog, we’ll cover:
- What are AI marketing tools?
- The top 22 AI tools for marketing
- AI in personalization
- AI in email marketing
- AI in content marketing
- AI in paid media
- AI in video marketing
- AI in marketing automation
What are AI marketing tools?
AI marketing tools take a lot of the busywork off marketers' plates. They can generate content, make decisions, and even take action—all on their own or with just a little input from you.
These tools bring two big benefits to the table:
- Saving Time: AI handles repetitive tasks, so you don’t have to. That means less manual work and more time to focus on strategy, creativity, and the big-picture stuff that moves the needle.
- Boosting Performance: AI can churn out more content, analyze more data, and make decisions faster than humans. The result? Faster iterations, quicker optimizations, and better-performing marketing campaigns.
Next, we’ll explore how AI can enhance your marketing team’s workflow and help you work smarter, not harder. We’ll also recommend some tools to help you get started.
The top 22 AI tools for marketing
Here are 22 AI marketing tools that you need to win in 2025:
- Hightouch (AI-powered marketing automation and decision-making)
- OfferFit (Automates campaign testing and personalization)
- Movable Ink (Generates dynamic, AI-personalized content)
- Aampe (AI-driven app personalization for messaging and engagement)
- Seventh Sense (Optimizes email send times for better engagement)
- ActiveCampaign (Automates workflows and personalizes email content)
- Hoppy Copy (Generates AI-written emails, newsletters, and sequences)
- Jasper (AI-driven copywriting for blogs, landing pages, and ads)
- Grammarly (AI-powered grammar, style, and clarity enhancement)
- WriteSonic (AI-powered content generation and SEO optimization)
- SurferSEO (Optimizes content for better search rankings)
- Adcreative.ai (Generates AI-powered ad creatives)
- The Trade Desk's AI platform (Kokai) (Enhances programmatic ad campaigns)
- Albert.ai (Optimizes digital ad performance)
- Synthesia (AI-generated videos with avatars and text-to-speech)
- Sora (Converts text prompts into high-quality videos)
- Runway (AI-powered video editing and content creation)
- Veed.io (AI-powered video editing with automatic subtitles and enhancements)
- Descript (AI-driven audio and video editing with transcription features)
- ElevenLabs (AI-powered text-to-speech and voice cloning)
- Zapier (Automates workflows across marketing tools)
AI in personalization
Creating a truly personalized customer experience is challenging. Often, it means segmenting customers by actions or personas and sending related messaging. However, this approach may not resonate with each individual. Treating all customers within a group the same, results in a generic experience, making it less effective.
Scaling true personalization manually is nearly impossible—there’s no practical way to deliver a 1:1 experience for every customer without AI. Fortunately, AI marketing tools bridge this gap, enabling deeper personalization that drives meaningful engagement.
Hightouch
Hightouch AI Decisioning plugs into your existing data warehouse or Customer Data Platform (CDP) and is the intelligent brain behind your marketing efforts. It continuously experiments across your creative and channels to power 1:1 personalization, learning, and improving with every customer interaction.
Marketers can optimize key outcomes—such as customer lifetime value and open rates—by leveraging AI Decisioning to refine future decisions through constant experimentation and data-driven insights. You define the content and channels, while AI Decisioning ensures every decision is backed by your data, delivering personalized experiences that grow more precise over time.
AI Decisioning provides full transparency into every decision, showing what decision was made for each customer and, more importantly, why. These insights can directly refine your marketing strategies.
With AI Decisioning, you can eliminate the burden of manual A/B testing and focus on crafting high-impact campaigns and content that truly resonate with your audience. Its AI-driven insights enhance decision-making and deepen your understanding of customer behavior, sparking new ideas for campaigns and strategies.
OfferFit
OfferFit is an AI-powered platform that replaces traditional A/B testing with advanced machine learning. It acts as a decision layer between your data systems and marketing automation tools to deliver personalized communications.
Using generative AI, OfferFit creates new content variants from existing materials—such as email subject lines and push notifications—allowing marketers to iterate quickly. It continuously analyzes customer data to generate tailored recommendations for content, product offerings, incentives, and communication timing.
OfferFit integrates with leading ESPs like Braze, Salesforce, and Iterable while providing reports that offer insights into campaign performance and personalization effectiveness.
OfferFit automates content creation and decision-making, reducing the time and effort needed to optimize campaigns. Its data-driven daily recommendations enhance customer engagement and increase conversion rates, while comprehensive reporting offers actionable insights to refine marketing strategies.
Movable Ink
Movable Ink is an AI-driven personalization platform that revolutionizes email and mobile marketing by delivering dynamic, tailored content to each customer—even after an email is sent.
Movable Ink harnesses generative AI to craft personalized subject lines that boost open rates and employs AI-driven decision-making to optimize message timing and content selection. The tool includes a no-code, drag-and-drop content builder, pre-built templates from the Tactics Gallery, and seamless integrations with leading ESPs and MSPs.
Additionally, it enables real-time content updates even after emails are sent, ensuring relevance at every touchpoint. Detailed analytics provide deep insights into performance and customer engagement, helping marketers refine their strategies for maximum impact.
By automating personalization and content creation, Movable Ink streamlines marketing workflows, reduces manual effort, and ensures every customer interaction is highly relevant. This results in greater engagement, higher conversion rates, and actionable insights for optimizing future campaigns.
Aampe
Aampe is an AI-powered app personalization solution that surpasses traditional rule-based systems by delivering dynamic, tailored experiences across multiple channels, including email, mobile push, and SMS.
Aampe enables unrestricted app event ingestion, ensuring comprehensive data collection for deeper, more accurate insights. It seamlessly integrates with data warehouses, CRMs, CDPs, and CMSs, aggregating diverse data sources to enhance personalization.
Its AI-powered recommender engine predicts the next product or content users are most likely to engage with, while advanced analytics provide actionable insights into user behavior and engagement patterns. Additionally, Aampe offers flexible data outputs that data science teams can leverage for tasks like seeding lookalike audiences and refining in-house models.
By automating content delivery and leveraging advanced AI, Aampe reduces manual effort, enhances user engagement, and increases conversions. Its continuous learning approach adapts personalization to evolving user behavior, giving businesses a powerful tool to refine and optimize their app marketing strategies.
AI in email marketing
Email remains one of the most cost-effective marketing channels. Even small boosts in open rates, clickthrough rates, and deliverability can drive significant gains. Yet, optimizing email performance often demands tedious A/B testing, pulling attention away from strategic priorities like creative campaign development. Here are some tools that use AI to help you streamline this process and maximize your impact.
Seventh Sense
Seventh Sense is an AI-powered email marketing optimization platform that integrates with HubSpot and Marketo to help you determine the ideal time to email each customer. It uses machine learning to analyze past customer behavior—tracking when subscribers open emails, click links, and engage with content. Based on these insights, Seventh Sense predicts the optimal send time for each recipient, boosting engagement and improving email deliverability.
Seventh Sense also uses AI to assess your customers' engagement and adjust email frequency, ensuring subscribers receive the right number of emails without feeling overwhelmed.
ActiveCampaign
ActiveCampaign is a customer experience automation tool that helps you create workflows using its visual builder to automate processes such as lead nurturing, abandoned cart recovery, and customer retention. It also allows you to leverage customer behavioral data—such as website visits and email engagement—to dynamically personalize email content. For example, you can automatically send discounts to frequent buyers or customize email images based on past purchases.
ActiveCampaign features an AI-powered builder to create or change workflows based on your requests, generating flows with the correct triggers, waits, and actions. Beyond automation, ActiveCampaign helps uncover new audience segments within your customer data, allowing for even more personalized campaigns.
Hoppy Copy
Hoppy Copy is an AI-powered email writing tool that simplifies campaign creation. It generates email sequences, drip campaigns, and newsletters tailored to your brand’s tone, audience, and visual style.
With AI-driven automation, Hoppy Copy allows you to create email variants in seconds by selecting a template and inputting product details or audience preferences. You can also refine your messaging using AI to enhance clarity or adjust the tone—whether making it more friendly, professional, or urgent. This streamlines campaign execution, sparks new ideas, and makes it easier to test different approaches.
AI in content marketing
As a content marketer, you likely have plenty of ideas about what will succeed—but executing them is the real challenge. Limited resources and time-consuming tasks can keep you from focusing on high-impact work, such as crafting in-depth thought leadership pieces or experimenting with new formats like interactive content or video marketing.
Fortunately, AI tools can streamline your workflow, accelerate content production, and free up valuable time, allowing you to focus on strategic initiatives that drive audience engagement, improve brand authority, and generate higher ROI. Here are some of the top AI marketing tools to help with content marketing.
Jasper
Jasper is an AI-powered marketing platform that simplifies content creation and automates workflows. The tool maintains your brand’s tone, enabling more efficient work.
Jasper specializes in recreating your brand voice to generate various content types, such as blog posts, landing pages, and case studies. Jasper uses your company’s knowledge base, your historical campaign data, and any real-time market trends to reproduce your brand voice depending on whether the message comes from the CEO, is an announcement, or is intended for social media. Jasper’s AI features save time by automating tasks and generating consistent, on-brand content that enhances customer experience.
Grammarly
Grammarly is an AI-powered writing assistant that enhances writing quality with real-time suggestions for grammar, spelling, brand consistency, and plagiarism prevention.
The tool uses AI to detect errors as you write, offering instant grammar and spelling corrections. You can also use Grammarly to generate drafts, email replies, and outlines with simple prompts and rewrite existing text in a specific tone. You can also use Grammarly to scan your work to check against plagiarism and flag content likely to be produced by AI. These features combine to elevate your content by ensuring clarity, professionalism, and error-free writing.
WriteSonic
WriteSonic is an AI-powered writing tool designed to streamline SEO research by automating keyword analysis, optimizing content with SEO best practices, and generating tailored copy for blogs, ads, social media, and websites. The solution provides access to multiple large language models (LLMs), allowing you to choose the best one for your needs.
WriteSonice features an AI writer with over 100 content templates and tools tailored to different formats, such as blog posts, product descriptions, social media ads, email newsletters, and landing pages to help you generate multiple drafts with varying tones and angles. You can also use WriteSonic to enhance your content, allowing you to expand sentences, rewrite text, and adjust tone. WriteSonic speeds up content creation while helping you identify high-ranking keywords through AI-driven keyword analysis, ensuring your content aligns with search intent. WriteSonic improves its visibility in search engine results and kick-starts your writing process by generating ideas tailored to your goals.
SurferSEO
SurferSEO is a content optimization solution that helps improve search rankings with AI-powered insights and data-driven recommendations. You can also analyze top-ranking pages, examining over 500 on-page factors such as keyword density, content structure, and backlinks for optimization.
SurferSEO uses AI to scan the top-ranking pages to identify patterns in why top pages rank high so you can integrate them into your strategy. You can also create SEO-optimized drafts by analyzing target keywords, competitor content, and recommended word counts, helping you speed up the content creation with well-structured outlines and SEO suggestions. And SurferSEO can also help you insert primary and secondary keywords gathered from other top-ranking sites to help your article rank better. With SurferSEO, you can optimize existing content by analyzing keyword usage, content gaps, and competitor strategies, and discover high-impact keywords using AI-driven data, all of which improve search rankings and increase website traffic. The platform also streamlines SEO workflows, saving you valuable time.
AI in paid media
As a paid media specialist, your job is to make sure the right ads reach the right people, which directly affects ROAS and CPA. You need to be quick on your feet when adjusting campaigns, come up with creative ads that resonate with different audiences, and use detailed data to reach the right users. Speed helps you stay on top of trends, creativity grabs attention, and precise targeting avoids wasting budget. Traditional segmentation can feel too generic, but AI changes the game by handling audience insights, managing campaigns, and generating fresh ad ideas to make your work more effective.
Adcreative.ai
Adcreative.ai is your go-to AI platform for creating eye-catching digital marketing campaigns on Google Ads, Facebook, Instagram, and LinkedIn. It helps you create ad creatives and copy quickly, checks out what top-performing ads are doing right, and even gives tips on which creatives will likely succeed. Powered by over 100 million data points, Adcreative.ai ensures your ads are built for engagement and conversions.
With Adcreative.ai, you can quickly generate banners, carousels, and social media posts that match your brand’s vibe. It also lets you upgrade your product images with AI, making them look sleek and professional. Need help with ad copy? Adcreative.ai has got you covered with headlines, CTAs, and body copy built on proven frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution). Plus, you can analyze your competitors' best ads to get ideas for your next campaign. In short, Adcreative.ai speeds up your workflow and helps you create ads that convert.
The Trade Desk's AI platform (Kokai)
The Trade Desk is a demand-side platform that helps you run programmatic ad campaigns across digital channels like connected TV (CTV), retail media, and streaming services. The solution gives you access to data from 80% of major U.S. retailers, including Albertsons and Walgreens, and over 225 media providers.
Kokai, The Trade Desk’s AI co-pilot, helps you easily calculate bid prices in real time, score each impression based on its relevance to your high-value customer segments, and predict ad performance across CTV, mobile, and more. With Kokai, you can make smarter choices, save time, and lower costs for each unique reach, click, or acquisition.
Albert.ai
Albert.ai is an AI-driven marketing tool that optimizes advertising performance across digital channels like Google, Facebook, Instagram, and YouTube. You can use it to automate every aspect of advertising, from budget allocation to creative testing. The soultion uses AI to help you learn from your historical campaign data to find high-performing strategies, generate thousands of campaigns to specific audience segments, and make 1000+ optimizations per minute to factors like bids, targeting, and creative in real-time. Using Albert.ai helps you to save time by automating manual tasks such as bid adjustments, audience targeting, and creative testing, using AI-driven insights to improve decision-making and enhance ROAS through cost-effective spending and higher conversions while reducing CPA with real-time optimizations.
AI in video marketing
As a video marketer, turning creative ideas into reality can be challenging. Video production involves multiple steps—setting up gear, scriptwriting, and capturing B-roll—but editing is one of the most time-consuming tasks. Editing can take up valuable hours, limiting your ability to focus on other critical aspects of your work.
Fortunately, AI-powered marketing tools can streamline editing, saving time and enhancing your workflow.
Synthesia
Synthesia is an AI-powered video solution that lets you effortlessly create professional-quality videos—no specialized equipment or editing skills required. Provide a script, and the service generates an AI avatar to deliver your message.
With a library of over 230 customizable AI avatars that look and move like real people, Synthesia offers a highly realistic video experience. It also features AI-generated voices in over 120 languages and options to add text, images, and background music.
With Synthesia, you can produce high-quality videos simply by providing a script—no full production setup required. The tool also enables effortless content scaling by easily generating multiple video versions. Its multilingual capabilities allow you to expand your reach by seamlessly creating videos in different languages.
Sora
Sora by OpenAI is an AI tool for turning text prompts into videos—animations or live-action clips. You can create quick ad creatives, b-rolls, and marketing videos for e-commerce sites, social media, real estate listings, or online courses. With a simple prompt, you can adjust lighting, modify camera angles, add props, change backgrounds, or update outfits seamlessly. Extending clips is just as easy, allowing you to add new scenes smoothly for a cohesive final video. Sora brings any video idea to life without the hassle of hiring creators or production teams, cutting production time from weeks to minutes. It is user-friendly without requiring technical skills, fancy software, or expensive equipment.
Runway
Runway is an AI-powered tool that helps you create dynamic content—images, audio, and video—for marketing, film production, and e-learning. Whether you're making ads, short films, social media posts, or training materials, Runway uses AI to automate tasks, boost quality, and speed up production.
With Runway’s video tools, you can turn simple text prompts, like scene descriptions or script snippets, into full videos, then polish them with handy AI features like background removal, motion tracking, and object erasure. With AI, you can also tweak colors, add slow motion, or create depth effects. Runway opens up new creative possibilities, from AI-generated storyboards to automated visual effects, while also saving you time by making editing and production faster and easier.
Veed.io
Veed is an AI-powered online video editor that takes the hassle out of creating polished videos. The platform handles cutting, trimming, adding effects, and syncing audio so you can focus on creativity instead of manual work. With Veed, you can quickly add subtitles for better accessibility, translate audio into multiple languages with voice dubbing to reach global audiences, turn text into videos for easy content creation, and design custom AI avatars to give your brand a unique touch. Because it's browser-based, Veed works on any device without downloads, making collaboration easy. The solution’s AI features save you hours compared to traditional editing, making it perfect for beginners who want simplicity and pros who need efficiency.
Descript
Descript is an AI-powered video editing tool that makes editing feel as easy as working on a Google Doc. You can quickly cut, replace words, and tweak videos without complicated software. It's super user-friendly, especially for beginners who want to produce high-quality content without a steep learning curve.
With Descript’s AI tools, you can instantly transcribe your video and cut out all those 'um's and 'ah's in one click—saving you tons of time and making your content sound polished. Plus, the digital voice clone lets you type in changes without re-recording, which is a lifesaver for quick fixes. Its text-based editing approach keeps things simple, so you can focus on your content, while it's robust toolset saves you hours of work, giving you more time for scripting, shooting, or polishing your final cut.
ElevenLabs
ElevenLabs is an AI-powered audio solution that lets you easily create realistic, high-quality AI voices. The voices sound natural, clear, and expressive thanks to its deep learning models trained on diverse audio datasets. The platform is packed with tools that make audio production simple and accessible for anyone.
With over 1000 community-generated voices, you can find audiobook narrators, characters for games, customer service assistants, and more—just filter by language, accent, age, or use case. Its AI dubbing studio makes adding multilingual voiceovers to your videos easy, perfect for streamlining localization. You can also record a few seconds of your own voice for ElevenLabs to clone, and its text-to-SFX tool turns text descriptions into custom sound effects like ambient noise, footsteps, or clicks.
ElevenLabs makes content creation smoother and more affordable by cutting the costs of traditional voice recording and sound design—think savings on voice talent fees, studio rentals, and post-production work—while slashing production time by up to 50%. Updating and revising your content is quick and effortless too, so you can focus on being creative without the hassle.
AI in marketing automation
Marketing encompasses various tasks, from managing data, creating content, scheduling posts, and sending messages. However, these repetitive processes can consume valuable time that is better spent developing new campaigns or leveraging insights for strategic initiatives. Fortunately, marketing automation tools can streamline these tasks, freeing time for more impactful work.
Zapier
Zapier is a handy tool that helps you connect your favorite apps, such as Gmail, Slack, Trello, Google Sheets, and Salesforce, to set up automated workflows without technical knowledge.
With Zapier's AI Copilot, you just tell it in plain English what you need to automate, and it will create the perfect workflow for you. You can even integrate AI models to add smart content generation to your tasks. Zapier also helps you format data automatically, pull insights from text, and create summaries. If something goes wrong, the AI will explain what happened simply and guide you on how to fix it.
By automating the boring stuff, Zapier saves you time and reduces errors so you can focus on more important work.
UnifyGTM
UnifyGTM is your go-to-market solution that helps you improve your sales and marketing with smart data, AI, and automation. The tool is built for warm outbound automation, making personalized outreach and lead nurturing feel effortless. With UnifyGTM, you can easily grab website data, pull key details from your CRM, and analyze public sources for valuable prospect insights.
UniftGTM predictive lead scoring shows you exactly which leads are worth your time by analyzing engagement patterns and company data, so you can focus on high-priority prospects. The boring stuff like data entry, follow-ups, and tracking is taken care of, cutting down on mistakes and giving you more time for big-picture strategies like account-based marketing, accurate sales forecasts, and personalized campaigns that really connect with your audience.
Closing thoughts
AI marketing tools will only continue to evolve, and the sooner you integrate them into your business, the more time you’ll save from automating manual tasks and improve your marketing outcomes because of the data-driven decisions made by AI. As AI becomes essential, marketers must adapt and develop new skills to stay ahead.
Book a meeting with one of our solutions engineers to learn how top organizations use AI to level up their marketing teams.
