CACI

CACI Ltd is a leading data and technology consultancy helping brands put their customers at the heart of their business - using data, insight and AI decisioning to drive smarter marketing and more personalised experiences.

We do this by building strong data foundations and making complex data usable and accessible for the people who need it most – from marketers and analysts to service and product teams. This includes designing modern data architectures, enriching customer data, improving customer profiling and enabling confident activation across CRM, engagement, analytics and decisioning tools.

Our focus is on helping organisations to fully harness their data, break down silos and use insights to drive better customer experiences and make smarter marketing decisions. With CACI, teams gain the strategy, capability and ongoing support needed to get more value from their data and deliver impact at pace.

How CACI and Hightouch work together

By combining Hightouch’s composable Customer Data Platform (CDP) with CACI’s award winning expertise in data strategy, marketing technology and activation, we enable teams to activate first party data directly from the cloud warehouse into the tools marketers use every day - without the constraints of traditional platforms.

Together, we support a wide range of client needs, including:

• Implementing and configuring Hightouch effectively
• Integrating customer data from multiple sources and systems
• Building unified customer profiles and identity resolution
• Activating data into CRM, customer engagement, advertising and analytics platforms
• Leveraging Hightouch’s AI Decisioning for real-time 1:1 personalisation
• Optimising data activation strategies to drive smarter campaigns and clearer insights

We make sure your technology, data and customer journeys work seamlessly together - empowering teams to deliver more relevant, timely and impactful experiences.