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- Build granular customer profiles to power precise marketing automation
- Create profiles based on new purchases or account signups
What Klaviyo objects can you sync to?
Profiles are used to keep track of all the information you have about your customers and prospects, including what they've done (through events or metrics) and general data about them through profile properties.
Events, also referred to as metrics, record actions that customers take on your website, in response to an email, or through any other data source where customer behavior takes place.
Lists allow you to organize your contacts and keep track of who has subscribed to each of your marketing channels (e.g., email and SMS).