Email is one of your best marketing levers. But let’s be honest, making it feel personal is harder than ever. Your customers expect more, and traditional A/B tests and segmentation just aren’t cutting it anymore.
That’s where AI Decisioning comes in. It helps you send smarter, faster, more relevant messages automatically and at scale. And Aampe is an AI Decisioning company doing this. And it’s changing the game.
What is Aampe?
Aampe is an agentic AI infrastructure platform that helps you deliver personalized experiences. The company uses AI agents and reinforcement learning to understand individual customer preferences and provide tailored recommendations by ingesting your customer data into their platform. You can utilize Aampe across all your messaging channels: email, push, mobile push, and SMS. It meets your customers where they are and gives them what they want.
Aampe was founded in 2020 by Paul Meinshausen, a Harvard graduate who applied data science and AI in military operations in Afghanistan, Schaun Wheeler, who worked with massive unstructured data for Army Intelligence, and Sami Abboud, an expert in data mining. They aimed to change how app personalization works. Instead of relying on rigid, rule-based systems, Aampe uses AI to handle the heavy lifting.
How does Aampe work?
Aampe uses AI to create a 1:1 customer personalization, which CRM and lifecycle marketers use through multi-armed bandits and AI agents. This allows you to test and optimize variables like message content and timing, balancing between sticking with what works and trying new ideas.
The system tracks performance, learning what works and what doesn't. It uses that feedback to determine the next best action for each user, going far beyond traditional A/B testing by running thousands of multivariate tests simultaneously across your entire customer base.
To get started, Aampe needs access to your first-party data. Since it isn't warehouse-native, you'll need to ingest your data from your data source, such as a customer data platform. Once the data is ingested, Aampe stores and uses it.
You can include customer preferences, behavior data, and all your content, including product descriptions, blog posts, and promotional materials. To get the most out of your content data, you must break each message into components and label them, for example, Greeting, Offer, or Value Prop. Then, tag each component with semantic attributes, such as CTA equaling urgency or tone equaling playfulness. This setup requires some work upfront, but enhances how well Aampe personalizes your content.
Next, determine how you want Aampe to deliver messages. You can trigger messages through your platforms or use Aampe's API, which retrieves content right when a message is sent. Once your data is in place, define the outcomes you care about. Whether you want to increase click-through rates or drive more conversions, the platform will optimize decisions based on your desired results.
From there, Aampe starts testing, taking your content and trying different versions for each customer. It experiments with tone, offer type, message content, and timing. Over time, it identifies what works best for each individual and adjusts automatically.
You can set guardrails to stay on brand, controlling elements like how many messages go out daily or when your customers shouldn't be disturbed. Aampe also provides dashboards that show how it impacts your key metrics. Additionally, you can delve into messaging analytics to see which channels and content types perform best. However, when evaluating solutions like this, it's important to consider whether the system is transparent. Can you understand how decisions are made or what’s driving performance changes?
Aampe use cases
Aampe helps you send more personal emails that help you drive a multitude of business outcomes.
- Email-powered cross-sell recommendations: Aampe uses filtering and recommendation systems to suggest relevant products based on customer data like browsing and purchase history. Integrating this into your email campaigns allows you to deliver tailored recommendations that boost cross-selling performance.
- Driving Repeat purchases: With Aampe, you can test different offers, such as discounts or personalized incentives, to encourage repeat purchases. These email messages adapt to individual user behavior, increasing the likelihood of a follow-up sale.
- Onboarding Optimization: Aampe identifies where users drop off during onboarding and sends personalized emails to re-engage them at those critical moments. Drawing from signup data, you can craft motivational content that guides users through the process and improves completion rates.
- Feature adoption: By analyzing user behavior, Aampe sends targeted email nudges that promote relevant features based on each user's activity. This approach helps increase feature engagement and product stickiness.
Aampe's benefits
Aampe uses AI to personalize your content, timing, and delivery across every messaging channel. You handle the strategy, and Aampe handles the execution, optimization, and delivery.
- Multi-channel, daily personalization: Aampe personalizes messages by selecting the most effective words and channels, whether push, in-app, SMS, WhatsApp, email, or banners, based on each user’s behavior. It adapts daily, driving engagement without the guesswork.
- Smarter optimization, always on: Aampe continuously tests and learns without rigid A/B testing. It delivers the optimal message for each user while respecting rules like quiet hours and frequency caps. Results improve automatically with every send and performance scale.
- Built-in content support and AI-powered creation: Aampe reduces the burden of content creation with pre-built templates and AI that refines your messaging. Connect your CMS or product catalog to auto-insert dynamic content, smart tags, and tone customization, resulting in smarter, adaptive messages.
- Personalized product recommendations: Aampe’s recommendation engine analyzes real user behavior to suggest the next best product or content automatically.
- Insights to inform strategy and scale performance: Aampe surfaces what’s working through dashboards, highlighting top content, triggers, and user behavior. It allows you to spot trends and reuse what wins.
Aampe alternatives
Hightouch
Hightouch AI Decisioning sits on top of your data infrastructure, driving real business results through personalized, one-to-one customer engagement at scale. Hightouch’s AI agents use your warehouse data and reinforcement learning to optimize content, timing, channels, and offers, making thousands of decisions that improve with every interaction.
This approach enhances personalization and provides actionable insights, like which subject lines perform best in specific regions. You can apply these insights across your marketing strategies to boost performance, while Hightouch handles the tactical execution so you can focus on strategy and creativity.
Movable Ink
Movable Ink is an AI-powered decisioning platform specializing in email and mobile personalization. It uses artificial intelligence to craft personalized messages that drive business outcomes. Movable Ink may not be ideal as a managed service if you're looking for a more self-serve or highly customizable solution. However, the platform does include generative AI capabilities that assist in creating subject lines and accelerating content production and experimentation.
OfferFit
OfferFit is an AI decisioning platform that acts as a decision layer between your data systems and marketing tools. It leverages reinforcement learning to move beyond traditional A/B testing, delivering personalized experiences at the individual customer level. One limitation of OfferFit is that it functions as a managed service with a “black box” feel. When you want to apply new use cases, it typically requires external support, which can slow down experimentation and reduce agility.
Closing thoughts
AI decisioning is changing the game—and brands that embrace it are pulling ahead with faster, smarter personalization across the customer lifecycle. To stay competitive, you need a solution that empowers your team to experiment, scale, and build on top of your existing data.
Hightouch integrates directly with your data warehouse, keeping your customer data within your infrastructure while enabling dynamic, 1:1 personalized experiences—no third-party platforms, no data movement.
Ready to take personalization to the next level? Book a demo today.
