Today, we’re launching the Hightouch Marketing Agent on Google Cloud Marketplace, giving enterprises a simpler way to procure Hightouch and bring governed marketing workflows into the Gemini Enterprise app. The agent is built on top of Google Cloud’s Gemini Enterprise Agent Platform and includes core capabilities from Hightouch’s Agentic CDP, bringing audience building, journey creation, and marketing analytics to a new enterprise AI work surface.
Turn marketing ideas into governed action
Marketers can make requests in natural language, such as:
-
“Build an audience of high-value customers in California who haven’t purchased in the last 90 days.”
-
“Create a win-back journey for customers whose subscriptions recently expired.”
-
“How did my win-back journey perform last month?”
The Hightouch Marketing Agent turns each request into a practical next step based on the company’s trusted customer data. Audiences and journeys are saved only after marketer approval, and every action respects the user’s existing Hightouch roles and permissions.
This gives teams a direct path from an idea in the Gemini Enterprise app to a governed marketing workflow, without writing SQL, copying data into another CDP store, or waiting on a data team for every request.
“Bringing the Hightouch Marketing Agent to Google Cloud Marketplace will help customers quickly deploy and manage the AI agent on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Hightouch can now securely scale and support enterprises that want to use its Hightouch Marketing Agent to help build audiences, orchestrate journeys and analyze campaign performance using their existing customer data in the Gemini Enterprise app.”
Get more from your Google Cloud investment
The Hightouch Marketing Agent gives enterprises a practical way to extend the Gemini Enterprise app to marketing teams and put governed first-party data to work.
Google Cloud Marketplace also provides a simpler commercial path. Eligible purchases may count toward committed Google Cloud spend, while customers can transact through an established Google Cloud agreement and consolidate billing instead of navigating a separate procurement process.
This launch builds on Hightouch’s broader work with Google Cloud to help enterprises turn their existing data and AI investments into practical marketing outcomes:
-
Activate governed customer data: The Hightouch approach to agentic marketing lets marketers work directly with trusted first-party data in BigQuery and other cloud data warehouses without creating another copy.
-
Use Google’s Gemini models in production marketing workflows: Gemini-enabled AI creative in Hightouch helps teams generate on-brand assets informed by customer and campaign context.
Put trusted customer data to work
The Hightouch Marketing Agent is designed for Hightouch customers with Customer Studio configured. Hightouch supplies the marketing context, reasoning, and orchestration, while customer data remains governed in the company’s cloud data warehouse.
For enterprises, that means more ways for marketers to put trusted customer data to work. For organizations already investing in Google Cloud, it provides a tangible path to turn the Gemini Enterprise app into a place where marketers can move from questions and ideas to governed action.
Contact Hightouch or your Google Cloud account team to get started.
