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Leveraging Customer Data to Drive Experiences That Win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

Alec Haase.

Alec Haase

February 6, 2024

1 minutes

Leveraging Customer Data to Drive Experiences with Cars.com

Alex Holt, VP of Audience Strategy at Cars.com took the stage at the 2023 Activate Summit to discuss how Hightouch and Iterable work together to supercharge personalized experiences that connect with consumers.

Watch the recording to hear how Cars.com has been able to radically transform the car shopping experience by unleashing the full potential of Iterable with a Composable CDP to deliver consistent, hyper-personalized experiences that connect with consumers. And learn how the team generates new and repeat business by using customer data for an omnichannel strategy —it's easier and faster than you think.

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our Solutions Architects.

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