Destination
Facebook Conversions API
Gain in-depth insight into conversions by sending web events to Facebook from the warehouse
Send events directly from your data warehouse to Facebook Pixel
Tune your measurement, optimization, and reporting processes with additional product data from the warehouse
Trusted by teams at
Trusted by teams at
Get data to Facebook Conversions API better with Hightouch
The Facebook Pixel is the most commonly used method of tracking conversions and your website visitor's actions. With Hightouch and the Facebook Conversions API, you will be able to send server events from the data warehouse directly to the Facebook Pixel. These events are processed like browser events and linked to the pixel.
The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events.
Learn more about Facebook Conversions API
Before Hightouch
- Inconsistent and inaccurate data
- Laborious and expensive
- Brittle and inflexible
After Hightouch
- Consistent and accurate
- Observable and governed
- Scalable and flexible
