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Customer Studio

Give any marketer audience building super powers

Explore and activate customer data in minutes with Customer Studio, a suite of powerful no-code features built on top of your cloud data warehouse.

Illustration of custom audiences getting activated through Hightouch.

Audiences

Attributes

Events

Indie music fans

Faces of Indie music fans.

Concert attendees

Faces of Concert attendees.

Newsletter subscribers

Faces of Newsletter subscribers.

Add to audience

Today

Conversion action

Today

Add to suppression

Today

The world’s most innovative companies choose Hightouch as their Composable CDP

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.
Warehouse-native audience building

Build and use audiences, all on your own

Personalize emails and websites to deliver consistent experiences to audiences across channels.

Target your best prospects or suppress less valuable audiences on advertising platforms like Meta, Google, and more.

Set up, execute, and measure A/B tests and hold-out groups on your own, but with the accuracy of an analytics team.

PetSmart logo.
PetSmart logo.

We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.

Tino Tomasone

Sr. Manager, Database & Audience Management at PetSmart

Read customer story
Hightouch Audiences user interface.
Hightouch Audiences user interface.

Explore our virtual tour to learn how to quickly create and activate identity-enhanced audiences directly from your data warehouse.

Talk to a product expert to learn how to quickly create and activate identity-enhanced audiences today.

Customer Studio features

Create audiences without limitations

Leverage every data point you have by activating data directly from your cloud data warehouse. Don’t limit yourself to the rigid structures of traditional Customer Data Platforms.

Add syncs

Sync templates are pre-configured to work with this Audience's data source.

Active syncs

Facebook Custom Audiences

Add sync template

Users to Braze
Users to Google Ads
Users to Iterable
Activation

Sync your audiences to any CRM, email, or ad platform

Sync updated audiences and customer profiles to 200+ tools. Personalize and target your marketing across all of your channels with all of your data.

Journeys
Journeys

Orchestrate complex customer journeys

Easily prioritize campaigns across your audiences. Ensure that customers experience cohesive marketing and get the right message at the right time.

Holdout group

2,800

Baseline

Treatment

3,300

+18%

Splits

Run multivariate testing across channels

Build randomized audience splits directly within Hightouch to centrally manage your multivariate testing across channels. Never upload a testing CSV again.

Weight Watchers logo.
Weight Watchers logo.

With Customer Studio, we’re able to build more granular audiences much faster, and we can understand the logic behind them.

David Cohen

Chief Data Officer at Weight Watchers

Read customer story

Define your audience

HasTrait calculation
Sum
Price
of events in
Order Completed
greater than50th percentile

Where...

and
Add filter
Traits

Create new attributes for personalization in seconds

Easily define new calculated fields for personalization and segmentation like ‘Last Page Viewed’ or ‘Lifetime Value’ without code.

Members

Overlap

High LTV Email Abandoners

2,988 members

1,974 members

Cart Abandoners 2,988

Newsletter Subscribers 1,974

Member overlap 378 or 12.65%

Insights

Build the right audience every time

Explore audience sizes and makeup as you build them. Visualize the distribution of user characteristics within audiences, or check audience overlaps to better understand who you are targeting.

Customer Studio is powered by your cloud data warehouse

Flow between the the data warehouse, Hightouch as a Composable CDP, and user's integration ecosystem.

Hightouch doesn’t store your data

Composable CDPs are more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where it stays safe and sound.

Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM