Hightouch + Looker: Activate Data from Looks to any Business Application
May 4, 2022
You’ve spent valuable time building unified data models with Looker, and now you can use them for much more than just powering BI tools and dashboards. With Hightouch’s native Looker integration, you can connect your Looks as models in Hightouch and sync the data directly into your sales, ops, and marketing tools.
Thousands of companies use Looker, Google Cloud’s analytics platform, to explore data, build, collaborate on BI dashboards, and share insights across functional teams. These companies use Looker’s modeling language, LookML, to generate SQL for business and marketing teams to query and model their data. They can then build and edit Looks right from their centralized data models.
Thanks to our new integration, rather than having to redefine data models each time in Hightouch, teams can simply select their already-existing Looker models and sync the data they care about to any of their marketing tools.
Yep—it’s that easy.
- Build Once, Reuse Everywhere: With Hightouch, data teams can define business logic in one place for marketing and operations teams to leverage across all their tools — ensuring clean and consistent data across the organization.
- Take Action on Your Insights: Thanks to the new Looker integration, you can now use the same models defined in Looker to unlock new insights to send data to any of your sales, ops, and marketing tools. As an example, you can build high lifetime value audiences using Looker’s powerful visual explorer and sync them to your marketing destinations (Braze, Facebook, Google, TikTok, etc).
- Streamlined Workflows: By leveraging Looks as models, data teams easily create Looks for the marketing team to select and sync to their destinations—without needing to know or use SQL.
How it works behind the scenes
When you create a Hightouch model backed by a Look, Hightouch converts that Look to SQL and runs it against your configured source (i.e., your data warehouse). It is then treated the same as any other Hightouch model, allowing you to create syncs out to any of your selected destinations.