Skip to main content
Log inGet a demo

How to Improve Customer Retention with a Strike System

Customer health scores aren’t the best strategy to retain customers. The answer: build a “Strike” system.

Made by: Hightouch, Fivetran


6 minutes

How to Improve Customer Retention with a Strike System.

Retaining customers is a crucial goal for any organization with recurring revenues. A typical strategy is determining a “health score” for each customer so support teams can prioritize which customers to focus on to improve retention.

At Hightouch, we considered a health score system to measure our own customers. However, we ran into several critical failures with this approach and have seen much greater success with a “Strike” system, which we power with Fivetran, our data warehouse, and Hightouch. In this playbook, I’ll explain why you shouldn’t use health scores to monitor accounts and how to build your own “Strike” system.

Related playbooks

Predicting and Preventing Customer Churn using Modelbit and Hightouch


Made by:Modelbit

Learn how you can predict churn scores in Snowflake with Modelbit and sync them to tools like Salesforce using Hightouch.


Creating Spotify Wrapped-Like Campaigns with Hightouch and Iterable


Made by:Hightouch, Iterable

How brands create compelling product utilization campaigns to provide customers with an in-depth look into how they interact with their products and create deeper customer relationships


Start syncing data in just minutes