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Hightouch Events

Collect and load events directly into your data warehouse

Capture and stream events anywhere

Hightouch Events is an easy-to-use event collection product. It’s fully customizable and purpose-built to centralize your data in the warehouse.

Hightouch Events is an easy-to-use event collection product. It’s fully customizable and purpose-built to centralize your event data in your warehouse in real time.

An animation that starts by showing a generic ecommerce website page. A cursor on the screen selects a pair of shoes from the catalog, then a popup appears showing Hightouch Events tracking a "Product Viewed" event with your Data Warehouse, including additional metadata like the category, color, and SKU of the product. The cursor then clicks the "Buy" button, and Hightouch Events tracks an "Order Complete" event with the SKU and order total metadata included.
  1. Step 1

    Implement Hightouch’s SDK

    Add simple tracking code to your website, mobile app, or server-side application to track any events you like.

  2. Step 2

    Stream data to your destinations

    Deliver clean, reliable event data to your data warehouse, ESP, or other tools with full flexibility for any schema or use case.

  3. Step 3

    Activate data across your tools

    Put event data to work in the marketing, advertising, analytics, and operational tools you use every day. Hightouch integrates with 250+ tools.

Collect higher quality data — faster

Ensure high quality data

Define data contracts to proactively govern your data and ensure every event meets your expectations before being written to the data warehouse.

An illustration showing two examples of data for an event being tracked. One is labeled "Bad" and shows a nonspecific event titled "Purchase." The other is labeled "Good" and shows a more specific event titled "Order Completed."

Track customers across anonymous to known journeys

Seamlessly integrate with Hightouch's Identity Resolution product to get a holistic view of each customer.

An illustration showing a sample of rows of data coming from your data warehouse that includes "Anonymous ID", "SKU", "Category", and "Color" fields. A set of icons for Facebook, Google Analytics, Salesforce, HubSpot, Intercom, and Zendesk are overlayed.

Migrate painlessly

Switch your event collection to Hightouch without disruption. Our SDKs are are backward compatible with other major event collection providers, and we support flexible data schemas.

An illustration showing an example code snippet for the Hightouch SDK. The code demonstrates using the "track" function to send an "Order Completed" event with additional metadata for "product_category", "product_id", "price", and "used_promo".

Real-time event streaming

Sync event data to your downstream tools, where and when you need it.

Have full control of your workflows

Manage changes with version control

Git sync management makes it easy to manage your tracking plan alongside your code so that you can stay up to date and catch regressions before they reach production.

An illustration showing an example of three "Git history" events. The first is for "Pull request (via Hightouch)" with a button labeled "Accept", the second is for "Merged (via Git repo)" with a button labeled "Revert", and the third is for "Merged (via Hightouch)" with a button labeled "Revert".

Observe and troubleshoot your events

Get deep event-level observability and customizable alerting for swift issue diagnosis so you can triage quickly.

An illustration showing an abstract example of events in a debugger log, such as "identify", "Order Completed", and "page". To the side, there is an example of JSON data for the debug event, including "channel" and "context" fields.

Clean, transform, and enrich your event data using code

Use simple, modern JavaScript to modify, validate, enrich, or filter events with custom logic before syncing to destinations.

An illustration showing a code snippet of a sample JavaScript function that can be written to perform custom transformation on an array of events.
Morning Brew logo.

With Hightouch, we can use any and all of our data across any channel to serve more personalized and relevant experiences to our subscribers.

Erika Olsen, Senior Growth Marketing Manager at Morning Brew

Read case study

Sync data to 250+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Retention Science
Salesforce
Vitally
Google Drive
AlloyDB
NetSuite (REST)
Planhat
Google Retail
Microsoft Teams
Criteo
Genesys
Monday
Optimizely
Poplar
Sage Intacct
Marigold Engage (Selligent)
WhatsApp
Yahoo
Salesforce Pardot
Google Display & Video 360
Bloomreach
Brevo
Taboola
Twilio
Databricks
Workday Adaptive Planning
Google Sheets - Service Account (Recommended)
Salesloft
Kameleoon
Campaigner
Notion
Braze Cohorts
Adobe Experience Platform
Userflow
Vizio Ads
Branch.io
Appcues
Attio
Microsoft OneDrive
SMTP Email
Gainsight PX
Split
LiveIntent
Insider InOne
Dynamic Yield
Kustomer
Batch
Google Cloud Pub/Sub
X Ads (formerly Twitter Ads)
Pendo
CleverTap
BigQuery
Adform
Apache Kafka
PlanetScale
Close
Rockset
StackAdapt
Kayzen
Chameleon
Outreach
Customer.io
OneSignal
SQL Server
LaunchDarkly
Orbit
Impact.com
LG Ad Solutions
Pinterest Ads
Segment
Roku Advertising
Responsys
Box
Microsoft Ads (Bing Ads)
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
VWO Attribute Lists
MinIO
Hightouch Personalization API
Salesforce Marketing Cloud
Maxio
Freshdesk
Google Ads
Elasticsearch
Calixa
S3
Statsig
Reddit Ads
Airtable
Salesforce Commerce Cloud
Google Campaign Manager 360
Cendyn
Google ADH (BigQuery)
SAP HANA
Talon.One
Nextdoor
Amazon EventBridge
InMobi
Ortto
AWS Lambda
Amplitude
Medallia
Sailthru
Smartsheet
Embedded Destination
Dropbox
Apollo.io
TikTok
Workday
CJ Affiliate
Acoustic
NetSuite (SOAP)
Zapier
Courier
Xero
ServiceNow
Cordial
Algolia
Adikteev
AppsFlyer
BigCommerce
Bluecore
Gong
CitrusAd
Klaviyo
OfferFit
Loops
Google Sheets - User Account
ActiveCampaign
Facebook Conversions
Google Cloud Functions
Pipedrive
Gainsight
Common Room
MoEngage
Zendesk
PAR Retail Stuzo Open Commerce
Campaign Monitor
HubDB
Twilio SendGrid
Asana
Xandr
Reply.io
Google Analytics
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora
Amobee
Azure Functions
DynamoDB
RabbitMQ
The Trade Desk
Auth0
Freshsales
Rockerbox
Mixpanel
Snapchat
Help Scout
CockroachDB
Azure Blob Storage
SugarCRM
Marketo
Shopify
SFTP
Rudderstack
Heap
HTTP Request
EnjoyHQ
MySQL
ClickUp
Mattermost
Delighted
Attentive
Qualtrics
ChartMogul
Amazon SQS
Emarsys
Front
Google Cloud Storage
Digital Turbine
Facebook Offline Conversions
Anaplan
PartnerStack
Beeswax
LinkedIn Ads
FullStory
SAP IBP
OpenSearch
User Interviews
Dynata
Microsoft Excel
Microsoft Dynamics 365
Chargebee
Drift
ClientSuccess
Eloqua
Amazon Kinesis
Marigold Engage+
LINE Ads
Iterable
Braze
Vero Cloud
Firestore
Vistar Media
Intercom
mParticle
Google Search Ads 360
Adjust
Airship
QuickBooks
Singular
Snowflake
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd