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Friends don't let friends buy a CDP

Save your friends from spending months and millions on a failed CDP solution. Hightouch is a faster, more flexible, and cost effective way to deliver personalized experiences and get value out of your customer data.

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Trusted by marketing teams at


Trusted by marketing teams at

Why we're different

You don't need another source of truth

Legacy CDPs make you create a new “source of truth” for customer data that lives directly in their systems. With Hightouch, marketers can activate audiences from the place their customer data already lives - the data warehouse.

Graph of data moving through Hightouch.

Best-in-class audience activation

With the leading audience management solution available on the market, Hightouch puts the power of the data warehouse in the hands of modern marketing teams.

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Why Hightouch?

Time to value

No more waiting on data

Legacy CDPs take months to evaluate, implement and adopt. With Hightouch, you can skip the implementation phase and activate your existing data immediately. Even Fortune 500 companies are powering smarter campaigns in days, not months.

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Data availability

Leverage all your data

Legacy CDPs rely on analytics events captured in-app or on-site. But what about all your other data, e.g. data science models, point-of-sales systems, loyalty, ads, etc.? With Hightouch, marketing teams can leverage all their organization’s customer data.

A circular graph with Hightouch in the center and surrounding nodes labeled 'Advertising Data', 'Point of Sales', 'Data Science Models', 'Web Events', and 'App Events'.


Customizable to meet your needs

Legacy CDPs are built around rigid data models that only support entities like users and events. In reality, every company's customer data is unique. Hightouch conforms directly to YOUR data and not the other way around.

A graph showing a Data Warehouse connecting to multiple nodes labeled 'User', 'Plan', 'Account', 'Workspace', 'Products', and 'Custom 'Objects'.
Calvin French-Owen.

If there’s been one monumental shift in the data landscape, it’s the rise of the data warehouse. The warehouse is the new source of truth for all of a business' data: customers, revenue, and inventory. I haven’t talked with any company operating at scale that doesn’t leverage a warehouse. It makes a ton of sense to base your business decisions off that source of truth, and that’s exactly what Hightouch is doing.

Calvin French-Owen

Calvin French-Owen



Keep your data secure

Unlike legacy CDPs, Hightouch never stores any of your data. We believe that companies should have full control over their data. Hightouch is the obvious choice in high-risk industries like healthcare & financial services

SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, contact us at

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), contact us at

Customer stories

The only platform trusted and loved by both data and marketing teams.

Hightouch enables anyone in your organization to create powerful user experiences leveraging all of your existing customer data



Lucid syncs conversion events (ex: Sign-ups, upsells) and audiences (ex: users with high churn risk) to ad platforms like Facebook, Linkedin and Google Ads) to optimize ad targeting.

Results: 52% increase in Return on Ad Spend (ROAS)

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"The problem with any out-of-the-box analytics suite is that you are restricted to only doing what it supports natively. CDPs are not extensible to what you want them to do."

Weston Rowley

Strategy & Analytics


Imperfect foods.

Imperfect Foods uses Hightouch to build custom audiences and sync them to various ad platforms to increase product usage and lower CAC.

Results: Increased reactivation by 53% and decreased CAC by 15%

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"We found the data warehouse approach to be much more flexible than an off-the-shelf CDP for the audience segmentation we needed."

Adam Smith

Analytics Manager
Darren Haken.
AutoTrader logo.

CDPs try to do everything but aren’t masters at anything. They are also black boxes with no observability. That’s why we went with Hightouch and our data warehouse, which acts as an olive branch between data and marketing teams: letting marketers build audiences without an engineer.

Darren Haken

Darren Haken

Head of Engineering


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Want to learn more?

Read our whitepaper to learn:

  • Why CDPs are not the answer
  • Real-world examples of companies choosing Hightouch over CDPs
  • How you can start activating your data today
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