Friends don't let friends buy a CDP
Save your friends from spending months and millions on a failed CDP solution. Hightouch is a faster, more flexible, and cost effective way to deliver personalized experiences and get value out of your customer data.
Trusted by the teams at
Trusted by the teams at
You don't need another source of truth
Legacy CDPs make you create a new “source of truth” for customer data that lives directly in their systems. With Hightouch, marketers can activate audiences from the place their customer data already lives - the data warehouse.
The Most Powerful Audience Builder
With the leading audience management solution available on the market, Hightouch puts the power of the data warehouse in the hands of modern marketing teams.Learn more
Time to value
Bring your CDP to your data
Legacy CDPs take months to evaluate, implement and adopt. With Hightouch, you can skip the implementation phase and activate your existing data immediately. Even Fortune 500 companies are powering smarter campaigns in days, not months.
Leverage all your customer data
Legacy CDPs rely on analytics events captured in-app or on-site. But what about all your other data, e.g. data science models, point-of-sales systems, loyalty, ads, etc.? With Hightouch, marketing teams can leverage all their organization’s customer data.
Customizable to meet your needs
Legacy CDPs are built around rigid data models that only support entities like users and events. In reality, every company's customer data is unique. Hightouch conforms directly to YOUR data and not the other way around.
If there’s been one monumental shift in the data landscape, it’s the rise of the data warehouse. The warehouse is the new source of truth for all of a business' data: customers, revenue, and inventory. I haven’t talked with any company operating at scale that doesn’t leverage a warehouse. It makes a ton of sense to base your business decisions off that source of truth, and that’s exactly what Hightouch is doing.
Keep your data secure
Unlike legacy CDPs, Hightouch never stores any of your data. We believe that companies should have full control over their data. Hightouch is the obvious choice in high-risk industries like healthcare & financial services
SOC 2 Type 2 compliant
Your data stays secure, available, and confidential. To see our report, .
If you’re in the EU, your data is only processed on EU data centers.
Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.
To see our DPA (Data Processing Addendum), .
Leading companies trust Hightouch to activate their customer data
IntelyCare grew 300% during COVID and saved $1M in marketing spend with Hightouch
Zeplin improved sales productivity by prioritizing leads using customer data with Hightouch
Gorgias drove a +60% lift in customer acquisition and doubled paid media event match rates with data activation
AutoTrader built a composable CDP using Hightouch and increased engagement for new car buyers by 20%
Compare Club increased LTV and improved time savings with Hightouch
Speak with the team
Built by the experts in customer data management
ex-Head of Data,
ex-EVP of Marketing,
ex-Director of MarTech,
ex-Director of Solutions Partnerships,
ex-Principal Solutions Engineer,
ex-Sr. Account Manager,
If you’re thinking about CDP,
talk to us first.
I've been in MarTech for 15+ years, and no category is more confusing than CDP. The Hightouch team has a wealth of perspective on the different solutions in the space, how they fit together, and what makes sense for your organization. Highly recommend speaking with them if you're even starting to think about CDP.
VP MarTech, Audiences
Warner Music Group
Want to learn more?
Read our whitepaper to learn:
- Why CDPs are not the answer
- Real-world examples of companies choosing Hightouch over CDPs
- How you can start activating your data today
CDPs try to do everything but aren’t masters at anything. They are also black boxes with no observability. That’s why we went with Hightouch and our data warehouse, which acts as an olive branch between data and marketing teams: letting marketers build audiences without an engineer.
Head of Engineering