PubMatic
Drive measurable advertising performance with PubMatic's AI-powered, agentic platform — built for buyers, publishers, and commerce media across CTV and mobile.
Add users to PubMatic audience segments via SFTP using cookie IDs, device IDs (IDFA/AAID), IP addresses for household targeting, or custom partner identity IDs—activating audiences across CTV, mobile, and web inventory
Register and update audience segment taxonomies in PubMatic with segment names, IDs, prices, and statuses, defining the segments that audience data syncs reference.
Incrementally add or remove users from existing PubMatic segments without re-uploading the entire audience, using PubMatic's addseg and removeseg filename conventions.
Improve your PubMatic data with Hightouch
Advertising use cases
By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.
All 35+ PubMatic integrations
Before Hightouch
Inconsistent and inaccurate data
Laborious and expensive
Brittle and inflexible
After Hightouch
Consistent and accurate
Observable and governed
Scalable and flexible