Send customer events such as purchases, screen views, and uninstallation to mParticle
Sync attributes such as LTV to user profiles
Enrich user profiles using custom attributes
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Analytics use cases
Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.