Add new users or merge them by ID with the Identity endpoint
Send custom events associated to a user with custom properties
Add custom attributes to any user in the system by an external ID
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Advertising use cases
By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.
SMS & push use cases
With this integration, you can easily create highly personalized SMS messages and push notifications. These messages can be sent to key channels at critical moments, ensuring that your audience receives the information they need when they need it most. By using this integration, you can create messages that are not only timely and relevant but also tailored to your audience's specific needs and preferences.
E-commerce use cases
Access, process, and analyze customer and product data from across your business. Then activate that data to create personalized, one-to-one experiences in your e-commerce store. Additionally, by keeping product data such as inventory levels and sales trends up-to-date, you can make informed decisions about product offerings and pricing strategies.