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Sync your data directly from your warehouse to 125+ destinations. No complex CDPs, manual CSV uploads, or messy integrations.

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#1 Reverse ETL

Start syncing data in minutes

Watch our demo to see how you can start sending data in less than 5 minutes. Use Hightouch to sync data directly from your warehouse or BI tool to your sales and marketing tools.

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Connect to 125+ tools that move your business

The data activation platform

Hightouch offers three products, empowering anyone to activate data from the warehouse

Hightouch Reverse ETL


Hightouch Reverse ETL

Activate your data warehouse with SQL. Map the columns in your warehouse to the fields in your SaaS applications, and as the data changes it will be synced automatically.

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Hightouch Audiences


Hightouch Audiences

Packaged CDPs aren't the answer. With our no-code audience builder, marketing teams can independently activate customer data to supercharge marketing campaigns.

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Hightouch Notify


Hightouch Notify

Get notification streams off the warehouse. Go beyond dashboards and drive actions, like an automated Slack message or Asana task, for new high value sign-ups.

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increase in return on ad spend



improvement in email engagement

Auto Trader.


lift in customer acquisition


See how Hightouch helps different teams

Data teams

Enforce consistent metrics across all systems.

Activate your data


Personalize all your touchpoints.

Personalize campaigns


Target product qualified leads.

Close more revenue

Customer success

Identify and reduce churn.

Reduce churn

Your data is always secure

Unlike other SaaS tools, Hightouch never stores any of your data.

SOC 2 Type 2 compliant.

SOC 2 Type 2 compliant

Your data stays secure, available, and confidential. To see our report, .

GDPR compliant.

GDPR compliant

If you’re in the EU, your data is only processed on EU data centers.

HIPAA compliant.

HIPAA compliant

Healthcare companies like ThirtyMadison, Chapter Health, and Headway trust Hightouch.

CCPA compliant.

CCPA compliant

To see our DPA (Data Processing Addendum), .

Adam Smith.
Imperfect Foods logo.

Hightouch has made it really easy to sync our Snowflake data to our various marketing platforms so we can optimize our campaigns around our most successful customers.

Adam Smith

Adam Smith

Analytics Manager

Imperfect Foods

See story

Recognized as an industry leader
by industry leaders

We are proud to be recognized as a leader in Reverse ETL and Marketing & Analytics by customers, technology partners, and industry analysts.

Gartner 'Cool Vendor', 2022..
Snowflake 'Marketplace Partner of the Year', 2022..
G2 'Leader', Fall 2022.
G2 'Leader', Winter 2023.
Snowflake 'One to Watch for Activation and Measurement', 2022.
Fivetran 'Ecosystem Partner of the Year', 2022.

Highlights from the blog

Stay on top of data activation best practices.

  • What is Reverse ETL? The Definitive Guide .

    What is Reverse ETL? The Definitive Guide

    Learn everything there is to know about Reverse ETL, how it fits into the modern data stack, and why it's different than ETL.

  • The CDP As We Know It Is Dead: Introducing the Composable CDP.

    The CDP As We Know It Is Dead: Introducing the Composable CDP

    Learn why CDPs are dead and how you can take advantage of the data warehouse.

  • What is Data Activation?.

    What is Data Activation?

    Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Ready to activate your data?

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