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We know the feeling of hitting send

A meme image featuring a large red button labeled 'Send' and another red button labeled 'Check send for the 100th time.'
A cartoon meme image of a man in a red shirt sweating and wiping his brow with a white cloth. The caption across his chest reads: 'ME WITH EVERY MESSAGE'

About to hit send? Hang on a minute.


Are you sending the right message?


Did you find the right people?


How confident are you in the data behind all of this anyway?


What if you make a mistake?!


What is time and are we all just floating in the chasm of space???

A GIF of actor Jordan Peele (from Key & Peele) sweating profusely and looking nervous.

You hit send.


And yet…sometimes it still doesn't go right.


You've done everything you can.

A GIF of a burying his face in his hands, then looking up with an exaggerated, strained smile and saying, 'ME? ... I'M FINE.'

Maybe you join the infamous club of people who’ve sent “oops” follow-up emails…

A GIF of an actress from the movie Clueless in a car, looking surprised and saying, 'Oops! My bad.'

…or maybe you didn't send the "wrong" thing, but you know it's probably not the best thing.


And then it's already time for the next send.

A GIF of Spongebob SquarePants sitting alone at a diner booth, looking nervous, anxious, and waiting awkwardly.

We get it.

So much goes into just one send: Build and suppress the right audiences. Design the right customer journey. Trigger the right email with a message that converts. Oh, and do that for every customer, at scale.


It's a lot. That's why managing just a single great send, let alone a complex program, is incredibly hard. And with the entire user base in your hands, the stakes are high.


We get it (hi, we're marketers here 👋). We believe doing all these things well starts with one thing: your data. Because your user data unlocks everything else, like who to send to, how to segment with confidence, and how to use AI in the most strategic way possible—to personalize, learn, and improve. Once that's in place, things start to work. And you can breathe a bit easier.


We can't fix everything. But we can make your lifecycle program the best it can be—with access to all your data, and AI agents ready to act on it.

Confidence, unlocked

A diagram showing a large central circle containing a cluster of twelve small person icons (representing a group or audience).

Find the right people

Segment your audiences easily and precisely, sync them to all your tools, and automatically spot-check them for overlaps—no IT tickets required.

Dig into audiences
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Build the right experience

Second purchasers, in-store buyers, inactive users…there are a lot of people you need to craft unique journeys for. Build optimal cross-channel experiences for all of them.

Learn about journeys
A cyclical diagram in a light gray circle. Four smaller circles with icons are arranged around the circle: a person icon, a lightning bolt, a picture frame with an image, and a shopping cart.

Send the right message to everyone

Define your goals, input your creative, and let AI agents automatically test, learn, and optimize—on an individual level—at a scale that was never possible before.

Meet AI Decisioning

We're here to help

Cortisol levels stay very much in check with Hightouch.

A cartoon drawing of a man with a square jaw, slicked-back brown hair, and a strained, intense smile, giving a thumbs-up.