Build customer segments in Hightouch using SQL and sync them with Segment on a schedule
Send details of customers entering and exiting your segments directly to Segment
Leverage Segment's large catalog of destinations to get your warehouse data into hundreds of SaaS tools
Trusted by leading companies to sync data securely at scale
Improve your Segment data with Hightouch
Analytics use cases
Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.