destination

mParticle

Sync customer attributes and events from your data warehouse to hundreds on integrations through mParticle

Through mParticle's diverse integration library, Hightouch users can sync enriched customer profiles and events to hundreds of partner integrations. Use your data warehouse as the source of truth and keep your team's tools up to date with the latest data using a combination of Hightouch and mParticle.Use Cases
  • Send customer events such as purchases, screen views, and uninstallation to mParticle

  • Sync attributes such as LTV to user profiles

  • Enrich user profiles using custom attributes

Learn how to send data to mParticle from Hightouch
About mParticleMParticle is a customer data platform for brands to accelerate growth. With MParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability. It improves marketing, advertising, and analytics by connecting data seamlessly across channels.
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Make data the center of your business decisions

Lock iconSecure by designOwn your data. Avoid lengthy security reviews.
Swap iconPowerfulLeverage all the work of your data analysts & engineers.
Person iconCustomizableCentralize segmentation and customer profiles.
Eye iconSource of truthYour warehouse is the source of truth for customer data.

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Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on.

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