Announcing Hightouch’s New Rockerbox Integration: Marketing Attribution Made Easy
Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.
September 15, 2023
The landscape for marketing attribution is rapidly changing, as a privacy-focused culture drives changes like third-party cookie declines and IOS updates that undercut many of the methods companies historically used to measure campaign performance. As companies look to optimize their marketing spend, they are increasingly turning to sophisticated new platforms to analyze their data and provide multitouch attribution, media mix modeling (MMM), and more.
We’re thrilled to share that Rockerbox is now available as a destination in Hightouch! Rockerbox helps marketers centralize their marketing and spending data, better understand the customer journey, create data-backed marketing budgets, and optimize their channels every day. Hightouch makes it easy to sync data from the warehouse into Rockerbox to power all marketing attribution and campaign optimization activities so that marketers can act on the full data their company collects.
“We’re thrilled to partner with Hightouch to make it easier than ever for companies to get their marketing and conversion data into Rockerbox for analysis,” said Ron Jacobson, co-founder and CEO of Rockerbox. “For years, we’ve helped marketing teams sync the data and insights they glean in Rockerbox back into their warehouse. Now, Hightouch deepens our connectivity by making it simple to sync data from the warehouse back into Rockerbox.”
Benefits of Activating Warehouse Data into Rockerbox
A key benefit of using Rockerbox is the centralization of marketing spend and conversion data. This high-quality, centralized data allows marketers to access all types of insights and reports that help them understand their marketing performance and the buyer journey.
Where Hightouch helps is streamlining the process of connecting conversion data that otherwise would have to be uploaded to Rockerbox through batch files. For platforms that don’t offer an API connection, batch files are necessary, but they do introduce additional manual labor and other issues into the marketing reporting process. With Hightouch, marketers and data analysts can streamline the transfer of this critical data already stored in their data warehouses.
How it Works
Within Hightouch, you can sync data to Rockerbox like any other destination, like Google Ad Manager, Facebook Ads, and more. You connect your data source and then define models you want to sync to Rockerbox. You can build models with tools like SQL, dbt, or our code-free visual audience builder. You can set syncs to more than 200 destinations on a one-time or recurring basis, so your data stays fresh and up-to-date in every tool you use. Your data in Rockerbox will be up-to-date with your source of truth and match what you’re syncing to all of your other tools. For more information, read our documentation about Rockerbox.
Rockerbox is available for all pricing plans in the Destinations tab in Hightouch workspaces. Reach out to our solutions engineers for a demo today to see how Hightouch can help your team activate your data into Rockerbox.