Kiran Dhillon

CDP Product Marketing Lead

Kiran is a Senior Product Marketing Manager at Hightouch, where she leads positioning, messaging, and go-to-market strategy for Hightouch's CDP, helping teams unlock the full power of warehouse-native data activation. Before joining Hightouch, she led product and lifecycle marketing at Better Mortgage, giving her firsthand experience with the data bottlenecks and operational challenges that marketers face every day.

Written by Kiran Dhillon:

Jun 16

What does a Composable CDP require?

Learn what to look for in a Composable CDP, and how to evaluate the depth behind the label.

Dec 10

How smart retailers protect holiday profit: Maximizing retail media margins

Retail Media Networks are a valuable new profit center, but inefficient processes and traditional onboarding platforms introduce costly delays and fees. Discover how a composable, warehouse-native CDP model simplifies the workflow and unlocks a faster, higher-margin retail media operation.

Dec 10

How smart retailers protect holiday profit: Reducing waste in paid media

See how retailers decrease wasted impressions, expand audience reach, and boost ROAS by resolving fragmented customer identity and activating cleaner data signals with a Composable CDP approach.

Dec 10

How smart retailers protect holiday profit: Plugging costly LTV leaks

Learn how retailers plug lifetime value leaks caused by slow data, fragmented identity, and disconnected channels, and how a Composable CDP turns customer signals into high-impact loyalty, cross-sell, and winback campaigns.

Nov 25

Are traditional CDPs marketing's most disappointing tool?

Learn about the limits that keep CDPs from delivering on their promise of a real customer 360, and how a composable approach changes what’s possible.