Sync data from
Palantir Foundry to CitrusAd
Connect your data from Palantir Foundry to CitrusAd with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Palantir Foundry, and 150+ destinations, like CitrusAd.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to CitrusAd, and start syncing.
Why is it valuable to sync Palantir Foundry data to CitrusAd?
Thanks to Palantir Foundry, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.
However, to target users and send conversion data to CitrusAd, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in Palantir Foundry. You then need to be able to package this data to send to CitrusAd in the format expected. Plus, you want to do this in a real-time and automated way.
CitrusAd is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from Palantir Foundry within your warehouse.
Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.
Why should you use reverse ETL to connect Palantir Foundry and CitrusAd data?
In the past, uploading customer data to CitrusAd meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.
Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the CitrusAd API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.
With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.
Send new or update existing audiences in CitrusAd to run ads based on certain attributes within your database, such as people who have visited your site
Continuously fuel your CitrusAd custom audiences with live data so that data never goes stale
Build hyper-personalized campaigns based on the holistic view of your customers or leads in your data warehouse
About Palantir Foundry
Foundry was built and tested in crises when time matters most. It offers everything from data integration to applications that power decision-making, in hours.Learn more about Palantir Foundry
Learn more about CitrusAd
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Hightouch Playbooks: Best practices to leverage reverse ETL
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increase in return on ad spend
improvement in email engagement
lift in customer acquisition