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Destination

Segment.

Segment

Sync rich customer data from your data warehouse to hundreds of SaaS tools via Segment's large integration library

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Build customer segments in Hightouch using SQL and sync them with Segment on a schedule

Send details of customers entering and exiting your segments directly to Segment

Leverage Segment's large catalog of destinations to get your warehouse data into hundreds of SaaS tools‍

Trusted by leading companies to sync data securely at scale

NBA.
GameStop.
Spotify.
Ramp.
Retool.
Cars.com.
PetSmart.

Improve your Segment data with Hightouch

Analytics use cases

Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.

Read our Segment documentation

All 35+ Segment integrations

Airtable to Segment
Chaotic graph of interconnected nodes representing data warehouses, data, and business tools.

Before Hightouch

  • Inconsistent and inaccurate data
  • Laborious and expensive
  • Brittle and inflexible
Clean and easily readable graph of data moving from a warehouse node, to Hightouch, to business tools.

After Hightouch

  • Consistent and accurate
  • Observable and governed
  • Scalable and flexible

Activate your data in less than 5 minutes