How Thumbtack uses Lifecycle Studio to cut campaign cycles from six weeks to days and deliver personalization at scale

Thumbtack connects homeowners with local professionals across hundreds of service categories. As personalization demands grew, Joshua Mack, Director of Performance Marketing, and Alex Goldstein, Senior Lifecycle Marketing Manager, needed a faster way to turn ideas into campaigns. With Hightouch Lifecycle Studio, the team reduced campaign cycles from weeks to days, eliminated much of the cross-team coordination required to launch campaigns, and unlocked a level of personalization that was previously out of reach.