Cars.com leverages customer data to drive experiences that win
Cars.com is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers.
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences
Alex Holt, VP of Audience Strategy at Cars.com took the stage at the 2023 Activate Summit to discuss how Hightouch and Iterable work together to supercharge personalized experiences that connect with consumers.
Watch the recording to hear how Cars.com has been able to radically transform the car shopping experience by unleashing the full potential of Iterable with a Composable CDP to deliver consistent, hyper-personalized experiences that connect with consumers. And learn how the team generates new and repeat business by using customer data for an omnichannel strategy —it's easier and faster than you think.