Sync data from
Microsoft SQL Server to Correlated
Connect your data from Microsoft SQL Server to Correlated with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
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Integrate your data in 3 easy steps
Add your source and destination
Connect to 15+ data sources, like Microsoft SQL Server, and 140+ destinations, like Correlated.
Define your model
Use SQL or select an existing dbt or Looker model.
Sync your data
Define how fields from your model map to Correlated, and start syncing.
Model your Microsoft SQL Server data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Create and Edit SQL from your browser. Hightouch supports SQL native to Microsoft SQL Server.
Select available tables and sheets from Microsoft SQL Server and sync using existing views without having to write SQL.
For less technical users, pass traits and audiences from Microsoft SQL Server using our visual segmentation builder.
Why is it valuable to sync Microsoft SQL Server data to Correlated?
Correlated is the backbone of your sales org. It's where you manage all of your contacts, accounts, and deals. The problem is that most of your CRM data has to be manually input by individual sales reps, so it doesn't show you an accurate 360-degree view of your customer. You only have access to basic information and historical interactions.
All of your Correlated data, in addition to the rich behavioral data captured through your app/website already, exists in Microsoft SQL Server. Most of the time, this includes core metrics your data team has defined around lifetime value, workspaces, subscriptions, playlists, average order value, last login date, etc. There's a high chance you're probably even consuming this data in a dashboard, and your sales reps can't answer key questions like:
- Which accounts have the highest lifetime value?
- Which users have the highest utilization in our product?
- When did user X last log in to the app?
- Which leads/accounts should I be prioritizing?
- Which accounts are at risk of churning?
- What is the average order value of account X?
Your sales team doesn't want to hop back and forth between your various SaaS tools to answer these questions. They want to take action in Correlated, and that means enriching your CRM with data directly from your warehouse.
Why should you use reverse ETL to connect Microsoft SQL Server and Correlated data?
Conventionally moving data from Snowflake to Correlated meant downloading ad hoc CSV files and uploading them manually or forcing your data team to integrate with the Correlated API and build and maintain custom pipelines. In reality, CSVs are not scalable, and in-house data pipelines and custom scripts break constantly.
Other point-to-point solutions create a weave complex web of pipelines to and from various SaaS applications and customer data platforms (CDPs), forcing you to pay for another layer of storage in addition to your data warehouses.
Reverse ETL solutions like Hightouch query against Snowflake and sync that data directly to Correlated. You don't have to worry about CSVs or APIs. You can leverage your existing tables, data models, and audience segments. All you have to do is define your data and map it to the appropriate columns in Correlated. You can schedule your syncs to run manually or even trigger them to run sequentially based on criteria that you define.
Hightouch automatically diffs data between syncs to ensure your only ever syncing the freshest data, and if any rows fail, Hightouch will automatically retry them later. A live debugger lets you analyze your API payload requests/responses and failed runs in real-time.
Add, remove and update users and accounts to route leads to the right internal team
Sync events to discover trends about what drives conversion, expansion and churn
Sync up to 100 custom fields your team uses for specialized workflows
About Microsoft SQL Server
SQL Server is a relational database management system, or RDBMS, developed and marketed by Microsoft.Learn more about Microsoft SQL Server
Learn more about Correlated
Other Microsoft SQL Server Integrations
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Hightouch Playbooks: Best practices to leverage reverse ETL
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