Consolidation with a Snowflake-native CDP

NBA, PetSmart, Warner Music Group, and others leverage Snowflake as their Customer Data Platform (CDP) to cut costs, improve governance and security, and empower marketing teams to consolidate their efforts into Snowflake.

In this 20 minute session with your Snowflake team, you’ll learn:

• Challenges that similar companies face around centralizing customer data on Snowflake
• What their Snowflake CDP architecture and journey looked like
• Positive outcomes they drove for their data and marketing teams