Consolidation with a Databricks-native CDP

NBA, PetSmart, Warner Music Group, and others leverage Databricks as their Customer Data Platform (CDP) to cut costs, improve governance and security, and empower marketing teams to consolidate their efforts into Databricks.

In this 20 minute session with your Databricks team, you’ll learn:

• Challenges that similar companies face around centralizing customer data on Databricks
• What their Databricks CDP architecture and journey looked like
• Positive outcomes they drove for their data and marketing teams