Running Facebook ads is a great way to reach potential customers and drive new revenue for your business. But showing even your best ads to just anyone won’t bring you the best return on ad spend (ROAS). To achieve that, you have to make sure that you're targeting users who are (or could be) interested in what you are selling.
You can manually build audiences in ad platforms, but this can often be guesswork based on assumptions which can result in your ads not being optimally shown.
A better solution is creating lookalike audiences from your existing customers. Using your vast amounts of user and interaction data, ad platforms like Facebook can take an existing customer list (a seed list) and generate new audiences of similar users for you to target. Doing so expands your reach while ensuring that your audience quality remains high.
This playbook will walk through how you can use Hightouch to create and automatically sync these audiences from your data warehouse to Facebook - eliminating the bottlenecks of writing engineering tickets and manually uploading CSVs.