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Big brand secrets for optimizing Facebook ads using data

Learn how to stop relying on unreliable client-side pixels to send your valuable conversion signals to paid media platforms like Facebook. In just minutes, boost ROAS by sending enriched, server-side signals to Conversion APIs.

June 23, 2023

9 AM PT | 12 PM ET


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Meet the speakers

Alec Haase.

Alec Haase

Product Marketing Lead



If you store conversion events (ex. Purchase) in your data warehouse, you can immediately begin enriching them with the rest of your customer data and sending them server-side to power campaign optimization across your many advertising platforms.

In this hands-on session, we’ll dive into how you can easily automate syncing enriched conversion events from Databricks to Facebook with Hightouch. Say goodbye to client-side pixels and waiting on data teams to build manual connections.

The best part? It will just take 23 minutes to improve your ROAS immediately.

Big brand secrets for optimizing Facebook ads using data.