Marketing Suite Fatigue
Insights from in-depth conversations with 52 enterprise teams
February 12 at 8:30 AM PT / 11:30 AM ET
Attend to receive the full report
Marketing suites were supposed to simplify things.
Instead, 79% of teams report frustration with high costs, slow innovation, and growing complexity – often requiring specialized teams just to operate them.
If you feel locked in but aren’t sure where to start, join this live conversation for unbiased insights drawn from conversations with 52 enterprise teams, along with practical guidance from two industry experts on how to begin evaluating change.
Attend to receive the full report
Meet the speakers
Adam Greco
Product Evangelist at Hightouch
Adam is a longtime data industry leader who has helped thousands of organizations improve digital experiences through data. He is the author of the definitive book on Adobe Analytics and has held strategic roles at Omniture, Salesforce, and Amplitude.
Thierry Sequeira
CEO at Massive Rocket
Thierry brings over 20 years of experience helping global enterprises across QSR, hospitality, payments, and consumer brands drive digital transformation. His work includes partnerships with Mastercard, SEGA, Domino’s, Yum! Brands, RBI, Papa Johns, and Just Eat Takeaway.
Adam Greco
Product Evangelist at Hightouch
Adam is a longtime data industry leader who has helped thousands of organizations improve digital experiences through data. He is the author of the definitive book on Adobe Analytics and has held strategic roles at Omniture, Salesforce, and Amplitude.
Thierry Sequeira
CEO at Massive Rocket
Thierry brings over 20 years of experience helping global enterprises across QSR, hospitality, payments, and consumer brands drive digital transformation. His work includes partnerships with Mastercard, SEGA, Domino’s, Yum! Brands, RBI, Papa Johns, and Just Eat Takeaway.
Adam Greco
Product Evangelist at Hightouch
Adam is a longtime data industry leader who has helped thousands of organizations improve digital experiences through data. He is the author of the definitive book on Adobe Analytics and has held strategic roles at Omniture, Salesforce, and Amplitude.
Thierry Sequeira
CEO at Massive Rocket
Thierry brings over 20 years of experience helping global enterprises across QSR, hospitality, payments, and consumer brands drive digital transformation. His work includes partnerships with Mastercard, SEGA, Domino’s, Yum! Brands, RBI, Papa Johns, and Just Eat Takeaway.
Adam Greco
Product Evangelist at Hightouch
Adam is a longtime data industry leader who has helped thousands of organizations improve digital experiences through data. He is the author of the definitive book on Adobe Analytics and has held strategic roles at Omniture, Salesforce, and Amplitude.
Thierry Sequeira
CEO at Massive Rocket
Thierry brings over 20 years of experience helping global enterprises across QSR, hospitality, payments, and consumer brands drive digital transformation. His work includes partnerships with Mastercard, SEGA, Domino’s, Yum! Brands, RBI, Papa Johns, and Just Eat Takeaway.
Signs you have Suite Fatigue
Lock in
Renewal costs keep climbing sharply year after year
You’re treated like an annuity, not a partner
You feel locked in by your current suite
Slow innovation
Innovation lags behind best-in-class tools
Critical features are always “on the roadmap”
New versions require re-implementations
Complexity
Simple changes require specialized teams or expensive consultants
Support is slow unless you pay extra
“Integrated suite” doesn’t feel truly integrated
What enterprise teams tell us
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader