Marketing Suite Fatigue
Insights from in-depth conversations with 52 enterprise teams
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Marketing suites were supposed to simplify things.
Instead, 79% of teams report frustration with high costs, slow innovation, and growing complexity – often requiring specialized teams just to operate them.
If you feel locked in but aren’t sure where to start, get this report for unbiased insights drawn from conversations with 52 enterprise teams, along with practical guidance on how to begin evaluating change.
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Signs you have Suite Fatigue
Lock in
Renewal costs keep climbing sharply year after year
You’re treated like an annuity, not a partner
You feel locked in by your current suite
Slow innovation
Innovation lags behind best-in-class tools
Critical features are always “on the roadmap”
New versions require re-implementations
Complexity
Simple changes require specialized teams or expensive consultants
Support is slow unless you pay extra
“Integrated suite” doesn’t feel truly integrated
What enterprise teams tell us
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader
So we paid for this system… and it’s not been touched. No one knows how to access it and no one has used it.”
Enterprise leader
We’re just stuck in the mud.”
Enterprise leader, month 8 of an Adobe RT-CDP implementation
What we paid [in consultancy fees] was twice as high as the license cost of Marketing Cloud for that year.”
Enterprise leader