How to Build a Retail Media Network on Databricks
Join Hightouch, The Trade Desk, and Databricks to learn how to build an end-to-end off-site media network that empowers non-technical teams to curate, syndicate, and measure first-party campaigns.
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Traditional media networks rely on sending first-party data to external platforms to run campaigns. But this slows development, limits flexibility, and creates vendor lock-in.
Instead, modern media networks are bringing their media operations directly to your data in Databricks. This architecture helps them move faster, stay agile, and keep full control of your data.
In this hands on session, you'll learn how to build an end-to-end off-site media network that enables you to:
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Create and syndicate audiences from Databricks directly to The Trade Desk.
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Measure incremental sales lift with effective holdout tests.
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Automate data sharing, usage tracking, and billing through The Trade Desk for simple low-cost operations.
