The Hightouch Blog - All

Your ESP is not the problem.

Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.

What is a winback campaign? Fix the timing, targeting, and discount trap

Winback campaigns are deceptively simple. And easy to get wrong. This breakdown examines common pitfalls related to timing, targeting, and over-discounting.

What if the best marketing decision is no message at all?

Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter

Welcoming Akilesh Bapu: Leading the AI Agents at Hightouch

After spending the last six years redefining healthcare with AI, Akilesh is joining us to do the same for marketers.

AI Decisioning for Gaming and Sports Betting

How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.

Build and activate your own multi-vendor identity graphs with Hightouch and Narrative

Build, own, and activate your own multi-vendor identity graph in Snowflake to maximize audience reach and performance across 250+ channels.

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.

Under the hood of AI Decisioning, part four: Contextual bandits

Learn how contextual bandits use customer data to personalize every marketing decision

Hightouch named a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B report

This is Hightouch’s first time being evaluated for The Forrester Wave–and we're thrilled by the recognition.

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Under the hood of AI Decisioning, part three: Multi-armed bandits

Learn how AI agents balance exploring new strategies with scaling what works

Leveling up our craft: Hightouch’s new redesign

Our redesign makes it easier and more delightful than ever to power personalized marketing with data and AI.

Under the hood of AI Decisioning, part two: Reinforcement learning

Discover how reinforcement learning works to deliver marketing personalization

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

The Innovator's Dilemma - CDP Edition

Learn how the classic Innovator’s Dilemma is impacting the CDP space.

Under the hood of AI Decisioning, part one: Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

AI experiments unlock faster learning and deeper personalization. Instead of testing one idea at a time, they optimize every customer interaction automatically, at scale.

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Why you should complement digital analytics with better identity resolution

Learn how improved identity resolution can help digital analytics products and customer journeys.

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

How Hightouch improves Adobe Marketo

Give marketers instant access to their richest customer data, right inside Marketo. Empower your marketing team to deliver more impactful, personalized campaigns, without depending on engineering.

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

Hightouch joins the MACH Alliance

The Composable CDP has joined forces with the leading group advocating for an interoperable future.

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.