The Hightouch Blog - All

Jul 9

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

Jul 9

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

Jun 26

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

Jun 25

The complete guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

Jun 24

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

Jun 24

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

May 24

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

May 23

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

May 22

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

May 22

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

May 21

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

May 21

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

May 16

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

May 6

Introducing Hightouch’s Kameleoon integration

Power experimentation and personalization with all of your customer data

May 2

Introducing Hightouch’s Attio integration

Power Attio, the next-generation CRM, with your full data from the warehouse.

May 1

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

Apr 30

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

Apr 24

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

Apr 22

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.

Apr 18

The best Amperity alternatives and competitors

Discover the best alternatives and competitors to Amperity.

Apr 18

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

Apr 17

The best Salesforce Data Cloud alternatives and competitors

Discover the best alternatives and competitors to Salesforce Data Cloud.

Apr 10

Enterprise-ready on day 1

Hightouch makes it easy for any company to govern its data and manage how employees put it to work.

Apr 9

Announcing Hightouch's Common Room integration

Power a unified view of your customer with Hightouch's CDP to automate personalized actions using every signal across product, CRM, website, social, community, and more.

Apr 9

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.

Apr 8

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

Apr 2

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Apr 1

Retargeting vs. remarketing: which one should you choose?

Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

Mar 28

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

Mar 19

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

Mar 18

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

Mar 18

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

Mar 15

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Mar 14

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.