The Hightouch Blog - All

Identity resolution - why CDPs fall short

Perform identity resolution with a composable CDP for marketers that leverages your existing data warehouse. No black-box systems, no data silos.

The best identity resolution tools

What are the best options available on the market for identity resolution and where do they differentiate?

Is the Composable CDP bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Announcing Hightouch’s new Insider integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

Hightouch joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

HubSpot invests in Hightouch to help businesses harness the power of data

Hightouch and HubSpot share a vision for the future of data-driven business growth.

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing The Trade Desk integration: powering programmatic advertising with first-party data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Hightouch raises $38M and unveils Customer 360 Toolkit

How new capabilities and funding will accelerate us on our mission to enable anyone within an organization to take action on customer data

Announcing Identity Resolution

The warehouse-native identity resolution product that MarTech teams have been looking for.

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

What is an identity graph?

Identity graphs are a powerful tool to navigate the complexities of customer data in the digital age. Discover how identity graphs can empower your marketing efforts and unlock valuable customer insights.

What is Omnichannel marketing?

Create an excellent customer experience by using your customer data and omnichannel marketing.

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

The Customer Data Platform built for conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

How Amazon Redshift pricing works: everything you need to know

Learn everything there is to know about Redshift pricing so you understand your usage and costs.

Planning for success: constructing a CDP use case roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

What is AdTech? Best practices, tools, and use cases

Take a deep dive and understand exactly what AdTech is and it's different use cases.

Modernizing ETL in the cloud data warehouse

Why data teams should replace legacy ETL with a combination of ELT and Reverse ETL.

The Customer Data Platform storage conundrum

What is the most secure (and affordable) way to activate customer data at scale?

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

What is entity resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

Just start with suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

A guide for evaluating Data Activation platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

A marketer's guide to attribution modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

What is data curation? (Examples and use cases)

Learn the 8-step data curation framework to ensure your data assets are of high quality, usable, and accessible across teams and organizations.

What is growth marketing? (Campaign examples and strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

The most powerful audience builder just got even better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.

Embracing data warehouse layers: how to build scalable data modeling

How to leverage the data warehouse layers for efficient data engineering and data activation with just the right amount of abstraction.

What is data governance? How to design and implement a framework

Find out how you can design and implement your a data governance framework

Third party data isn't dead. Introducing Match Booster.

Hightouch now brings together the power of first party data with trusted data from the world's top data providers to maximize ROAS - without 3rd party cookies.

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.