Explore data activation in action

The Hightouch ABM playbook: How to build a program based on real account progression

Made by:Hightouch

A practical guide to designing stage-based ABM that moves accounts forward over time

How to run A/B and multivariate tests on accounts, households, or other user groups

Made by:Hightouch

Most testing platforms only work at the “user” level.” This playbook will show you how to run A/B or multivariate tests on any object or user group, such as at the account or household level.

Identifying expansion opportunities across product lines using Hightouch and Salesforce

Made by:Hightouch

Learn how to identify buying signals and empower sales teams to act on multi-product expansion opportunities in their accounts.

Automating personalized emails to re-engage old opportunities using Salesforce, Hightouch, and Outreach.io

Made by:Hightouch

Learn how to customize messages to missed sales opportunities with simple SQL logic.

How to Improve Customer Retention with a Strike System

Made by:Hightouch, Fivetran

Customer health scores aren’t the best strategy to retain customers. The answer: build a “Strike” system.

How to use AI to automate account research and drive more sales

Made by:Hightouch

Learn how to use Hightouch and AI to automatically generate research reports for account-based marketing.

Predicting and Preventing Customer Churn using Modelbit and Hightouch

Made by:Modelbit

Learn how you can predict churn scores in Snowflake with Modelbit and sync them to tools like Salesforce using Hightouch.

How to Sync Leads from Sigma to Hubspot

Made by:Sigma

Learn how you can use Hightouch to sync contacts in your Sigma Workbooks to Hubspot.

Creating Abandon Cart Emails that Work

Made by:Hightouch

E-commerce margins are tight. By implementing strong abandon cart email sequences you can reduce the amount of breakage in your funnels and increase your profitability.

Hightouch Rewind: How we did it

Made by:Hightouch

How we created our own version of “Spotify Wrapped” - but for Hightouch.

Automating Hightouch Syncs into CI/CD Pipelines with GitHub Actions

Made by:Hightouch

This playbook will showcase how you can automate Hightouch Syncs with GitHub Actions to ensure you have fresh data in all of your downstream tools.

Managing a Global Opt-out System Using Hightouch and dbt

Made by:Mammoth Growth

In this playbook, you'll learn how to manage a global opt-out when using more than one email tool.

Implementing Usage-Based Billing with Hightouch and the Cloud Data Warehouse

Made by:Hightouch

This playbook will show you how to build usage-based billing process for SaaS products.

How to Join User Information from Page Views to Conversion Events for Facebook CAPI

Made by:Hightouch

Learn how you can join your page view data to your conversion event data and upload it to Facebook's Conversion API.

Get Deeper Observability into dbt Pipelines

Made by:Hightouch

This playbook will show you how to take advantage of Hightouch’s pre-built integrations into dbt so you can get full lineage and better control of your data pipelines.

Drive App Engagement with Retargeting Campaigns on Twitter

Made by:Hightouch

In this playbook, you'll learn how to build and sync an audience of existing customers to Twitter Ads to run retargeting campaigns to drive app engagement.

Creating Spotify Wrapped-like campaigns with Hightouch and Iterable

Made by:Hightouch, Iterable

How brands create compelling product utilization campaigns to provide customers with an in-depth look into how they interact with their products and create deeper customer relationships

Automate Offline Conversion Uploads to Maximize Google Ads ROAS

Made by:Hightouch

This playbook will show you how to sync offline conversions into Google Ads to optimize your ad targeting and maximize your return on ad spend.

Send Anniversary Campaigns In Salesforce Marketing Cloud

Made by:Hightouch

This playbook will show you how to set up anniversary campaigns in Salesforce Marketing Cloud.

Manage Omnichannel Split Testing across Facebook and SFMC

Made by:Hightouch

This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.

Improve Conversions with Personalized, Funnel-Based Ad Retargeting

Made by:Hightouch

This playbook will show you how to improve conversions using funnel-based ad retargeting across performance marketing channels.

Sync Product Usage Data into Salesforce

Made by:Hightouch

In this playbook, you will learn how to sync product usage data into Salesforce to empower sales representatives to personalize outreach and close more deals.

Sync Product Catalogs from your Data Warehouse to Power Facebook Dynamic Ads

Made by:Hightouch

This playbook will help you automate the task of updating your product catalogs on Facebook, saving you from manually uploading CSVs.

Suppress Existing Customers from Facebook Campaigns

Made by:Hightouch

In this playbook, you will learn how to build and sync an audience of existing customers to Facebook to suppress from future prospecting campaigns.

Create Facebook Lookalike Audiences from High Value Users

Made by:Hightouch

In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

Sync Nested Object Data to Braze

Made by:Hightouch

This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.

Send Better Signals to Facebook with the Conversions API

Made by:Hightouch

This playbook will show you how to enrich your conversion signals with first-party data to maximize your event match quality, and ultimately, your Facebook ROAS.