The Hightouch Blog - All

Our integration with Databricks: activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

Customized alerts for syncs with our new Datadog integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

Heroku Connect: the definitive guide

Learn everything there is to know about Heroku Connect and why a composable CDP for marketers and agentic marketing platform is a better alternative.

The definitive guide to API integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

Why your alerting should be configurable

Learn how you can adopt configurable alerting across your entire data stack.

What's new at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing teams and the entire organization.

The implementation free CDP: stop waiting 6 months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

What is data ingestion? | The definitive guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

Hightouch debugger & observability: better than ever

Learn about our updated Debugger, why data observability is important for your customer data platform and see why no other customer data platform compares to Hightouch.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

What's new at Hightouch in February: templates, auto-mappings, SSO, & filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

dbt and Hightouch are putting your transformed data to work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Airflow alternatives: a look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

ETL vs. Reverse ETL: the technical differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

Azure Synapse vs Snowflake: the definitive guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

7 useful Zapier integrations or “Zaps”

Review 7 most useful Zapier integrations or "Zaps" and learn why a composable CDP for marketers is a smarter solution.

The top 5 most useful Workato integrations & recipes

Review the top 5 Workato integrations and recipes and learn why a composable CDP for marketers is a more powerful solution for marketing teams.

The top 5 most useful Tray.io integrations & recipes

Review the top 5 Tray.io integrations and recipes and learn why a composable CDP for marketers (CDP) is a simpler solution.

The need for speed in Reverse ETL

An overview of how we think about speed, covering ways our customers power timely business workflows, the typical speeds they experience and improvements we are making to speed up Reverse ETL for everyone.

Hightouch Series B: What's Next

We’re honored to announce that Hightouch has raised $40M. With this latest round of funding, we will grow our team, expand the surface area of Hightouch, and deliver the best customer experience humanly possible.

Why every tool in the Modern Data Stack needs Git

Leverage the power of software development and DevOps and implement the same best practices you use in your production code in the context of data integration with Git.

4 ways to operationalize your product usage data

Learn how you can leverage your product data in your GTM motion.

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how Hightouch's customer data platform empowers your marketing team to activate first-party data across your ad platforms. No engineering resources required.

SaaS integration: what it is & why it's important

Learn how SaaS integrations eliminate data silos and the available solutions in the market.

How to enrich Hubspot data in 6 steps

Learn How Hightouch can help you enrich your Hubspot data in 6 easy steps.

How to enrich Salesforce data in 6 steps

Learn How Hightouch can help you enrich your Salesforce data in 6 easy steps.

BigQuery vs Snowflake: the definitive guide

Discover the key differences between Google BigQuery and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...

Why Salesforce shouldn't be your source of truth

Learn how Salesforce creates data silos and why the data warehouse should be your source of truth instead.

A deep dive into Hex and the future of data apps

Learn about Hex, a collaborative data analysis platform, and the future of data apps built on top of the data warehouse

Looker Actions: the definitive guide

Learn everything about Looker Actions, how it automates workflows to take action on data, where it falls flat, and the alternatives for your data needs.

Matillion: the definitive guide

Learn everything about Matillion and Matillion Data Loader, how they offer ETL & ELT services to solve data integration problems, where they fall flat, and alternatives for your data needs.

The future of data integration: what iPaaS & workflow automation tools got wrong

Learn about the shortcomings of iPaaS/Workflow Automation solutions and why the future of data integration is declarative

Why every marketer needs SQL: interview with Fareed Mosavat (former Director of Product at Slack)

Fareed Mosavat (who has led product teams at Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, barriers he had to overcome, and where he sees the space moving forward

Solving data's "last mile" problem with Reverse ETL and data observability

Discussing the latest standard in data: using your data warehouse to power business workflows (with Reverse ETL) and ensuring you can trust your data (with Data Observability).

Announcing Hightouch's SOC 2 Type II compliance

Hightouch has achieved SOC 2 Type II compliance for the security, availability, and confidentiality trust service principles.

Announcing Hightouch Audiences: enabling marketers to self-serve their data

Marketing teams should be able to build audiences and personalize campaigns: no engineering favors needed.

The definitive guide to product-led growth (PLG) CRMs

CRMs don’t work for Product Led Growth Companies: A definitive guide to PLG CRMs