The Hightouch Blog - All

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

What’s new at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

What is a Modern Data Stack? The definitive guide

Learn everything there is to know about the individual components that make up a modern data stack.

Snowflake Summit 2022: the biggest feature announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

Introducing sync logs: in-warehouse observability for all your syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

Announcing Hightouch on Snowflake Partner Connect

The First Customer Data Platform (CDP) Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

Should you learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

What’s new at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

Data apps: fad or trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

The definitive guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

What's new at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

GA4 & Reverse ETL: activating your behavioral data in BigQuery

Learn how marketers can activate behavioral data from BigQuery to build richer customer profiles and drive personalized experiences through Google Analytics 4.

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

What is Data Activation?

Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.

Hightouch: the Data Activation platform

Our transition from Reverse ETL to a Data Activation Platform, helping everyone take action on their data

Data Activation: the next step after analytics

Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data

How we migrated to Salesforce in 4 hours using Hightouch

CRM migrations are painful, but they shouldn't be. Learn how you can migrate your CRM in under four hours.

Hightouch Notify: get notified where you work

Stop checking dashboards: start getting notified about key business events (from your warehouse) directly in your messaging tools

Hightouch is going multi-region: why you should care about data residency

Data residency laws are changing. Learn how you can use Hightouch’s new multi-region capabilities to store data in your region.

Our integration with Databricks: activate your ML models in your Lakehouse

Learn how you can activate the data models in your Lakehouse with Hightouch and Databricks.

Customized alerts for syncs with our new Datadog integration

Learn how you can start configuring customized alerts for your syncs with our new Datadog integration.

Heroku Connect: the definitive guide

Learn everything there is to know about Heroku Connect and why a composable CDP for marketers and agentic marketing platform is a better alternative.

The definitive guide to API integrations

Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.

Why your alerting should be configurable

Learn how you can adopt configurable alerting across your entire data stack.

What's new at Hightouch (March 2022)

See what's new with Hightouch in March 2022. Check out new features including Template Mappings, View SQL, new integrations, etc., and the latest news.

Unbundling the CDP

Learn why a more modular approach to first-party data benefits marketing teams and the entire organization.

The implementation free CDP: stop waiting 6 months

Stop spinning your wheels trying to implement a CDP and learn how you can activate your data immediately.

What is data ingestion? | The definitive guide

Learn what data ingestion is, why it matters, and how you can use it to power your analytics and activate your data.

Hightouch debugger & observability: better than ever

Learn about our updated Debugger, why data observability is important for your customer data platform and see why no other customer data platform compares to Hightouch.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

What's new at Hightouch in February: templates, auto-mappings, SSO, & filters

See what's new with Hightouch including suggested mappings, sync templates, sync filters, new integrations, Reverse ETL use cases, and new product features right around the corner.

dbt and Hightouch are putting your transformed data to work

Give your business teams access to transformed data in the tools they use every day. See how Hightouch integrates with dbt to help you bring “Reverse ETL” to your stack.

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Airflow alternatives: a look at Prefect and Dagster

We take a deep dive into Airflow, Prefect, and Dagster and the differences between the three!

ETL vs. Reverse ETL: the technical differences

Discover the technical differences between Reverse ETL and ETL/ELT and learn how they work behind the scenes.

Azure Synapse vs Snowflake: the definitive guide

Discover the key differences between Azure Synapse and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, performance, etc...