The Hightouch Blog - All

How to calculate a lead score in SQL

Learn how marketers can build and activate lead scores to prioritize high-value prospects and drive better customer experiences—no SQL required.

How to calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

Announcing the custom destination toolkit: build your own destination in minutes

Connect Hightouch to any API, with or without code

Announcing our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

Everything we learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

Can Snowflake be your marketing cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.

How do Salesforce Data Pipelines work?

Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.

The definitive guide to Tableau CRM

Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.

Your audience builder needs an upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

I got tired of dealing with data problems, so I quit my job and joined Hightouch

Why I joined Hightouch, and why the composable CDP for marketers is the future of marketing.

How to calculate a SQL (Sales Qualified Lead) in SQL

Learn how you can calculate a sales qualified lead score in SQL.

How to calculate a (MQL) Marketing Qualified Lead in SQL

Learn how your marketing team can define, calculate, and act on marketing qualified leads without needing technical resources or engineering support.

How to calculate ARR (Annual Recurring Revenue) in SQL

Learn how you can calculate and track your annual recurring revenue to drive smarter marketing decisions.

Everything you missed at the first-ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

Power your product experiences with Hightouch

Combine the analytical power of your warehouse with the low-latency performance of your application databases to build real-time, personalized customer experiences.

Introducing dbt Exposures for Hightouch

Get end-to-end visibility for how your data is flowing between dbt and Hightouch.

What's new at Hightouch (July 2022)

Check out the latest destinations, and enhancements we've made to our platform and integrations.

Boost the accuracy of your Hightouch syncs with warehouse-level data observability

Learn how you can leverage Datafold to reduce the risk of warehouse-generated errors before your data goes into production.

Announcing advanced user permissions for Hightouch

Learn how you can start leveraging advanced access management features in Hightouch with role-based and label-based controls.

Building a product-led growth engine on top of the data warehouse

Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.

Introducing the Hightouch Dagster integration

Orchestrate your Hightouch syncs from a single operational pane of glass.

How to measure the impact of your data team

Learn why you should stop focusing on metrics and why you should start tracking outcomes to measure the impact of your data team.

Understanding data enrichment: a comprehensive guide

Learn what data enrichment is, why it matters, and how you can implement it today.

What’s the difference between 1st vs 3rd party data?

Learn the different types of data and understand when to leverage each.

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

What’s new at Hightouch (June 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in June 2022.

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

What is a Modern Data Stack? The definitive guide

Learn everything there is to know about the individual components that make up a modern data stack.

Snowflake Summit 2022: the biggest feature announcements

Check out everything you missed at Snowflake Summit 2022 including Unistore, Snowpark for Python, Native Apps, and Snowflake's vision to be a Data Cloud!

Introducing sync logs: in-warehouse observability for all your syncs

Log sync data back to your warehouse so you can dig deeper into trends and errors with the full flexibility of SQL

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

Announcing Hightouch on Snowflake Partner Connect

The First Customer Data Platform (CDP) Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

Should you learn dbt?

A look at why everyone seems to be learning dbt, and some practical tips on getting started

What’s new at Hightouch (May 2022)

It's time to catch up on everything you missed in May. Check out all of the new integrations, features, and improvements we rolled out in May.

Data apps: fad or trend?

Learn about the future of Data Apps, the advantages and disadvantages, and whether or not they are here to stay.

The definitive guide: CDPs vs. CRMs vs. DMPs

Learn everything there is to know about CDPs, CRMs, and DMPs. Discover the key differences, use cases, and shortcomings...

What's new at Hightouch (April 2022)

April is over and it's time to catch up on everything you missed. Check out our latest announcements, new integrations, latest features, product updates, and see what's coming up!

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.