The Hightouch Blog - All

The definitive guide to Product-Qualified Leads (PQLs)

Learn why you should care about product-qualified leads and how you can build a product-qualified lead score to increase conversions.

What is operational analytics & why you should use it

Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.

Announcing the Hightouch Fivetran Extension

Automatically trigger Hightouch syncs as soon as the freshest data is available.

What's new at Hightouch (Nov 2022)

Learn about the new things that were released at Hightouch for November 2022

The ultimate guide to B2B SaaS metrics & how to calculate them

Find out what B2B SaaS metrics you should be measuring and how to calculate them.

Data mapping tools: what is the best option for your business?

Learn everything there is to know about data mapping and discover which tool is right for your business.

Data teams need to break out of their bubble

Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.

How to calculate churn rate

Learn how you can calculate churn rate and revenue churn rate for your business.

Reverse ETL has crossed the chasm

All signs point to widespread industry validation and a rapid acceleration in adoption.

Feature release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

How to get more out of your analytics

Leverage Data Activation to help your analytics team drive action and business impact.

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

Hightouch's composable CDP for marketers is disrupting and simplifying how enterprises activate customer data and drive personalized marketing at scale.

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

What's new at Hightouch (October 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.

The Data Tea Is now available as a Podcast

Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.

What’s next for the analytics engineer? - reflections from Coalesce 2022

Recapping my Coalesce experience and musings on my own journey as an analytics engineer.

You built that funnel dashboard… now what?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

Hightouch named Fivetran Ecosystem Partner of the Year

More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.

Introducing approval flows

Require specific users to receive in-app approval before pushing changes to models and syncs into production.

Introducing dbt CI checks

Validate how dbt code changes impact Hightouch syncs directly from GitHub

Feature release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

How we’re automating customer feature requests and flags with Reverse ETL

Learn how we’re using Hightouch and our modern data stack to streamline feedback loops

How Hightouch and Fivetran are powering more than 150 data-driven organizations

Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.

What's new at Hightouch (September 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.

Dear CRM, I’ve fallen in love with the data warehouse

Why it's time to embrace the data warehouse as your source of truth

Friends don’t let friends buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Feature release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

How to calculate a PQL (Product Qualified Lead) in SQL

Learn how you can calculate product qualified lead in SQL.

Why do we do data?

What do you actually do with data besides analyzing it and ML/AI?

Sync hierarchical data with sync sequences

Exercise more control over how and when data is activated to destinations with hierarchical dependencies

What's new at Hightouch (August 2022)

Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.

How to calculate MRR (Monthly Recurring Revenue) in SQL

Learn how you can calculate monthly recurring revenue in SQL.

How to calculate a lead score in SQL

Learn how marketers can build and activate lead scores to prioritize high-value prospects and drive better customer experiences—no SQL required.

How to calculate LTV (Lifetime Value) in SQL

Learn how you can calculate lifetime value score in SQL.

Announcing the custom destination toolkit: build your own destination in minutes

Connect Hightouch to any API, with or without code

Announcing our Solutions Partner Program

Learn how you can become a Hightouch solution partner and drive more value for your customers.

Everything we learned at the Gartner Data & Analytics Conference

Dispatches from Disney World on the State of Enterprise Data & Analytics

Can Snowflake be your marketing cloud?

Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.