Resource library

Whitepapers, guides, data sheets, and videos to help you on your data activation journey.

Whitepaper
Data-Driven Performance on Meta
Digital advertising runs on signals — and the browser pixels that have carried those signals for over a decade are breaking down.
Whitepaper
Marketing Suite Fatigue
Insights from in-depth conversations with 52 enterprise teams
Video
Marketing in the Age of AI Agents
The marketing landscape is being transformed by the rise of AI Agents — intelligent systems that can autonomously analyze data, make decisions, and deliver personalized experiences at scale.
One Pager
Hightouch and The Trade Desk for Offsite Media Networks
Transform your data warehouse into a closed-loop activation and measurement solution for offsite media for managed service and self-service media solutions.
Whitepaper
Rewriting the Lifecycle Marketing Playbook with AI Decisioning
Discover how industry leaders are using AI to drive smarter, faster, and more profitable customer engagement
Guide
The Ultimate Guide to CDPs for Consumer Subscriptions
Learn everything there is to know about CDPs in subscriptions.
Whitepaper
The Composable Revolution
In-depth research on how marketing leaders are adopting Composable CDPs to drive faster activation, deeper personalization, and real business outcomes.
Video
AI Decisioning in Action: WHOOP's Journey to Hyper-Personalized Customer Experiences
Learn how WHOOP leverages Snowflake and Hightouch to drive a 10% lift in cross-sell conversions.
Whitepaper
The No-Bull*** Guide to Building an Offsite Retail Media Network
How to build an offsite media network that is fast, flexible, and thrives in a competitive market.
Guide
Build a winning CDP RFP
Take the guesswork out of vendor selection
One Pager
Data-Driven Loyalty Programs
Learn how industry leaders use first-party data to build lasting customer relationships that increase LTV.
One Pager
Al Decisioning
Take your lifecycle marketing beyond human scale.
Guide
2024 CDP Landscape Guide
Everything you need to know about the current CDP landscape
One Pager
Personalize Campaigns in Salesforce Marketing Cloud with your Data
Learn how leading companies use Hightouch to personalize with their data in SFMC.
One Pager
The New Era of Media Networks
Learn how and why industry leaders trust Hightouch to power their Retail and Publisher Media Networks.
One Pager
Traditional CDP vs. Composable CDP (Comparison Guide)
Get a side-by-side comparison chart showcasing the key differences between CDPs and Composable CDPs.
Whitepaper
The Complete Guide to the Composable CDP
Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.
Whitepaper
The Complete Guide to Reverse ETL
Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.
One Pager
Snowflake-Hightouch: One Pager
Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.
Whitepaper
Ultimate Guide to CDPs
Everything you need to know when buying a customer data platform
One Pager
Databricks-Hightouch: One Pager
Transform Databricks into a Composable CDP to drive personalization
One Pager
Google Cloud-Hightouch: One Pager
Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.
Product Brief
Hightouch Customer Studio: Create and sync audiences from your warehouse
An entire suite of no-code marketer-first features.
Product Brief
Hightouch Match Booster: Increase Match Rates to Ad Platforms
Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.
Whitepaper
How to Use Snowflake as your Customer Data Platform
Build your CDP from best-in-breed components and never look back.
Whitepaper
How to Use Databricks as your Customer Data Platform
Learn how modern organizations supercharge marketing efforts with a composable CDP.
Whitepaper
Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch
Optimize marketing efficiency with first-party customer data
Video
Predictive AI: Unlock data-driven customer experiences
Watch the webinar with Faraday, Google, and Hightouch
Guide
The Step-by-Step Checklist for Paid Ads Teams
Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.
Guide
The Ultimate Guide to Paid Media Integrations
Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.
Whitepaper
4 Ways An Implementation-Free CDP Activates Customer Data Faster
Get your customer data initiatives off-the-ground in minutes, not months.

Resource library

Whitepapers, guides, data sheets, and videos to help you on your data activation journey.

Data-Driven Performance on Meta

Marketing Suite Fatigue

Marketing in the Age of AI Agents

Hightouch and The Trade Desk for Offsite Media Networks

Rewriting the Lifecycle Marketing Playbook with AI Decisioning

The Ultimate Guide to CDPs for Consumer Subscriptions

The Composable Revolution

AI Decisioning in Action: WHOOP's Journey to Hyper-Personalized Customer Experiences

The No-Bull*** Guide to Building an Offsite Retail Media Network

Build a winning CDP RFP

Data-Driven Loyalty Programs

Al Decisioning

2024 CDP Landscape Guide

Personalize Campaigns in Salesforce Marketing Cloud with your Data

The New Era of Media Networks

Traditional CDP vs. Composable CDP (Comparison Guide)

The Complete Guide to the Composable CDP

The Complete Guide to Reverse ETL

Snowflake-Hightouch: One Pager

Ultimate Guide to CDPs

Databricks-Hightouch: One Pager

Google Cloud-Hightouch: One Pager

Hightouch Customer Studio: Create and sync audiences from your warehouse

Hightouch Match Booster: Increase Match Rates to Ad Platforms

How to Use Snowflake as your Customer Data Platform

How to Use Databricks as your Customer Data Platform

Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch

Predictive AI: Unlock data-driven customer experiences

The Step-by-Step Checklist for Paid Ads Teams

The Ultimate Guide to Paid Media Integrations

4 Ways An Implementation-Free CDP Activates Customer Data Faster