The Hightouch Blog - Marketing technology

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

What is Salesforce CDP?

Learn what Salesforce CDP is, how it works, and the key features within the platform.

What is Segment?

Learn all about Segment's core features, capabilities, and the various downsides to the platform.

How Snowflake became a $60 billion unicorn

Learn how and why Snowflake became the most successful software IPO of all-time.

What is data onboarding?

Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

5 insider tricks to hack your CDP bill & save a small fortune

With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.

Why The Zebra chose a Composable CDP

We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.

The evolution of MarTech: an interview with Austin Hay

Austin shares his perspective on the MarTech space and discusses how the modern CDP is empowering marketing teams to move faster and drive better results.

7 myths about Composable CDPs, busted

Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.

Splits: run omnichannel experiments from the warehouse

Enable randomized, multivariate testing across every marketing channel with no-code tools built for marketers.

Why Bol.com chose a Composable CDP

Leveraging first-party data for audience-based targeting in a cookieless world.

What is event tracking?

Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.

Announcing Hightouch Events: event collection for the data warehouse

Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.

The top 5 identity resolution use cases

Five identity resolution use cases to supercharge your business.

Identity resolution - why CDPs fall short

Perform identity resolution with a composable CDP for marketers that leverages your existing data warehouse. No black-box systems, no data silos.

The best identity resolution tools

What are the best options available on the market for identity resolution and where do they differentiate?

Is the Composable CDP bullsh*t?

Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.

Customer 360 - what is it and why is it important?

The key to creating unified and actionable customer profiles.

Hightouch vs. Census: the key differences

A comprehensive comparison of Hightouch and Census.

The B2B CDP

How to overcome the unique data challenges of B2B marketing with a Composable CDP

Announcing Identity Resolution

The warehouse-native identity resolution product that MarTech teams have been looking for.

How to power personalization with dbt models

Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.

The Customer Data Platform built for conglomerates

How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.

What is a Composable CDP?

Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.

Planning for success: constructing a CDP use case roadmap

Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.

You don't need the Modern Data Stack to get sh*t done

Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs

The Customer Data Platform storage conundrum

What is the most secure (and affordable) way to activate customer data at scale?

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

A guide for evaluating Data Activation platforms

A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.

The best Reverse ETL tools

Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.

Saving $1M in marketing spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

What is a customer data warehouse?

Find out what a customer data warehouse is and how it can turn insights into action.

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

How to setup Salesforce Data Loader

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

How to setup Salesforce Data Import Wizard

The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.

F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

The best modern data warehouse tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.