Fonctionnalités AMP
Fonctionnalités de plateforme adaptées aux entreprises
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Découvrez les avantages d'une Composable CDP et comment elle se compare à une solution CDP traditionnelle
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Découvrez pourquoi Hightouch a été désigné leader CDP par Gartner®
Sep 9
How Snowflake and Hightouch are putting customer data and AI to work across the marketing lifecycle, from insight to execution to measurable revenue.
An open AI stack requires more than open models. Your marketing context should remain owned by you and useful across every agent, model, and workflow.
Learn why a composable CDP is purpose-built for financial services data complexity
Practical options for alleviating Marketing Suite Fatigue
Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.
What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.
Introducing Content Analysis & Suggestions for AI Decisioning
The data warehouse powers the best AI
Today’s launch of Snowflake CoWork exemplifies the potential of AI that’s powered by your complete data.
Your ESP is not the problem.
Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.
AI Decisioning for Gaming and Sports Betting
How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.
The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.
Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.
Under the hood of AI Decisioning, part four: Contextual bandits
Learn how contextual bandits use customer data to personalize every marketing decision
AI Decisioning in Subscription
How subscription model marketing teams are using AI agents to drive growth and increase their revenue.
Under the hood of AI Decisioning, part three: Multi-armed bandits
Learn how AI agents balance exploring new strategies with scaling what works
Under the hood of AI Decisioning, part two: Reinforcement learning
Discover how reinforcement learning works to deliver marketing personalization
AI Decisioning in financial services
How financial marketing teams are using AI agents to drive profitable growth.
The Innovator's Dilemma - CDP Edition
Learn how the classic Innovator’s Dilemma is impacting the CDP space.
Under the hood of AI Decisioning, part one: Overcoming the personalization gap
Learn how AI agents deliver on the promise of personalization at scale
AI Decisioning in travel & hospitality
How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.
Move from risk to revenue: Consent management with OneTrust and Hightouch
Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.
AI Decisioning in QSR
How QSR marketing teams are using AI agents to drive profitable growth.
Salesforce or Adobe? You don’t have to choose
The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!
Hightouch launches Adaptive Identity Resolution
Take action on complete customer data with the best of both probabilistic and deterministic identity matching.
Get more out of your Adobe products by using Hightouch
Learn how Hightouch makes Adobe products even more valuable.
How Hightouch improves Adobe Campaign
Leverage all customer data to maximize messaging campaigns.
How Hightouch improves Adobe Marketo
Give marketers instant access to their richest customer data, right inside Marketo. Empower your marketing team to deliver more impactful, personalized campaigns, without depending on engineering.
How Hightouch improves Adobe Target
Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.
How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)
Learn how you can use Hightouch to improve your use of Adobe Analytics.
How Hightouch improves Adobe Experience Platform (AEP)
Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).
AI Decisioning in Retail
Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.
Introducing same-session personalization powered by complete customer data
Stop choosing between being fast and being smart. The Composable CDP enables you to be both.
Should you build audiences and journeys in upstream or downstream tools?
Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?
The evolution of marketing personalization
A look at how marketing personalization has changed over the years and where it’s headed.
Twelve reasons to put the data warehouse at the center of your tech stack
Learn actionable ways to improve your tech stack by sourcing data from your warehouse.
MBA in CDP
New to CDP? Check out these articles for a crash course.
What are agentic workflows?
Find out what agentic workflows are and how they are shaping the future of business
Common Composable CDP objections
Debunking common objections to Composabe CDPs.
You’ve already invested in a CDP, but it’s not working. Now what?
How to course-correct when your CDP no longer serves your business (with customer examples)
Top 10 reasons organizations are moving to Composable CDPs
Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you better leverage data in your warehouse.
What is Identity Resolution? And how does it work?
Learn how to create a 360-degree view of your customer by stitching user profiles together into a unified customer profile with Hightouch's customer data platform.
