The Hightouch Blog - Marketing technology

AI Marketing hasn't worked. You need a marketing harness to get sh*t done.

Why marketing needs a purpose-built AI harness.

A practical blueprint for turning AI into marketing impact

How Snowflake and Hightouch are putting customer data and AI to work across the marketing lifecycle, from insight to execution to measurable revenue.

Yes, models should be open. Your context should be too.

An open AI stack requires more than open models. Your marketing context should remain owned by you and useful across every agent, model, and workflow.

The composable advantage for financial services, part one: What to know about modern CDPs

Learn why a composable CDP is purpose-built for financial services data complexity

Marketing Suite Relief

Practical options for alleviating Marketing Suite Fatigue

Marketing Suite Fatigue

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.

Understand why your messages perform — and what to do next

Introducing Content Analysis & Suggestions for AI Decisioning

The data warehouse powers the best AI

Today’s launch of Snowflake CoWork exemplifies the potential of AI that’s powered by your complete data.

Your ESP is not the problem.

Replatforming won't fix your marketing. Rethinking your methodology will. AI Decisioning is the missing piece.

AI Decisioning for Gaming and Sports Betting

How gaming and sports betting are using AI agents to drive growth, protect margins, and retain customers.

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Learn how retailers are replacing traditional holiday campaigning with intelligent agents that can personalize every customer interaction at scale — turning their most demanding revenue season into their biggest opportunity.

Under the hood of AI Decisioning, part four: Contextual bandits

Learn how contextual bandits use customer data to personalize every marketing decision

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Under the hood of AI Decisioning, part three: Multi-armed bandits

Learn how AI agents balance exploring new strategies with scaling what works

Under the hood of AI Decisioning, part two: Reinforcement learning

Discover how reinforcement learning works to deliver marketing personalization

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

The Innovator's Dilemma - CDP Edition

Learn how the classic Innovator’s Dilemma is impacting the CDP space.

Under the hood of AI Decisioning, part one: Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

How Hightouch improves Adobe Marketo

Give marketers instant access to their richest customer data, right inside Marketo. Empower your marketing team to deliver more impactful, personalized campaigns, without depending on engineering.

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

Twelve reasons to put the data warehouse at the center of your tech stack

Learn actionable ways to improve your tech stack by sourcing data from your warehouse.

MBA in CDP

New to CDP? Check out these articles for a crash course.

What are agentic workflows?

Find out what agentic workflows are and how they are shaping the future of business

Common Composable CDP objections

Debunking common objections to Composabe CDPs.

You’ve already invested in a CDP, but it’s not working. Now what?

How to course-correct when your CDP no longer serves your business (with customer examples)