Joshua Curl

Co-founder & CTO

Josh Curl is the cofounder and CTO of Hightouch, the Agentic Marketing Platform helping brands use AI to plan, execute, and improve campaigns using real customer and business data. Previously, Josh was an engineer at Segment, where he helped build Personas, and an early engineer at Rancher, later acquired by SUSE. He now leads the systems that make AI useful for modern marketers.

Written by Joshua Curl:

Oct 23

Yes, Hightouch can send messages now

Our agentic marketing platform can now execute lifecycle campaigns, end to end.

Oct 9

Hightouch acquires Strata

Strata’s technology and expertise will help us expand our integration capabilities and make it easier to activate data across the modern marketing stack.

Apr 29

Raising $150M to build the AI platform for marketers

Hightouch raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures.

Nov 12

Hightouch Agents: An AI platform purpose-built for marketing teams

Move 10x faster across the entire marketing workflow with Hightouch Agents.

Jul 29

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

Jun 30

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Jun 12

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Feb 18

We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning

The old way of marketing wasn’t working, so we invented a new one.

Dec 11

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Dec 5

2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning

Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.

Oct 2

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

Aug 27

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

Apr 2

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Feb 14

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Dec 13

2023 Rewind: celebrating a year of growth

Hightouch has grown and evolved over the last year. We owe it all to our customers.

Nov 16

Hightouch acquires HeadsUp

The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.

Oct 16

Reverse ETL 2.0: streaming Is here

We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!

Apr 19

Hightouch acquires Workbase

We’re excited and humbled to bring the Workbase team into our fold and are looking forward to further expand Hightouch's capabilities.

Jun 3

Announcing Hightouch's SOC 2 compliance

Hightouch has achieved SOC 2 Type 1 compliance for the security, availability, and confidentiality trust service principles.

Nov 16

The future of warehouses and customer data - software engineering daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.

Nov 4

How to monitor customer usage in Slack via SQL

The Slack integration on Hightouch enables you to pull the resources and metrics important to your business via SQL and then get notified when these resources and metrics change, right within Slack of course!

Nov 4

Identity resolution in SQL

What is identity, and how does it relate to customer data? Identity can have many different meanings but essentially, it involves unifying different pieces of data about your customers. Read on to learn more.