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João Sousa

João Sousa

Solutions Engineer

João Sousa is a Solutions Engineer at Hightouch, partnering with clients across EMEA to design customer data and AI solutions that drive business growth. With a background in performance marketing and AdTech, and early experience at McKinsey, he helps companies use first-party data to optimize ad spend and build more personalized customer experiences. Outside of work, João enjoys sports and spending time outdoors

Written by João Sousa:

Signal engineering: the new frontier of ad performance
Mar 23

Signal engineering: the new frontier of ad performance

Signal engineering isn't another buzzword for performance marketers. It's a fundamental shift in advertising. Here's a practical understanding of why it matters, and how marketers can get started.