The Hightouch Blog - For marketers

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

How to set up the Snapchat Conversions API?

Unlock better campaign performance and more accurate measurement by sending cookieless conversion events to the Snapchat Conversions API.

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.

The Best AI Decisioning Use Cases

Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Free CDP RFP template: streamline your vendor evaluation

Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

The complete guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.

Retargeting vs. remarketing: which one should you choose?

Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

What is campaign analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.

How to raise $1 Million (CEO explains startup funding)

Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.

How to create customer-centric experiences by activating your data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

Leveraging customer data to drive experiences that win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

Why I left Segment...

Why I left a $3.2 billion company to start my own...

What is Omnichannel marketing?

Create an excellent customer experience by using your customer data and omnichannel marketing.

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

A marketer's guide to attribution modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

What is growth marketing? (Campaign examples and strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

The rise of the technical marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

The ultimate guide to lifecycle marketing

How lifecycle marketing guides prospects to loyal customers.

How to leverage actionable insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

The data warehouse is for marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Agness Allagh on making experiences possible: bringing all of your customer data together to drive personalization across the customer lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

The impossible knot -- getting marketing & data to talk

How leading organizations are solving the seemingly impossible customer data problem.

What are user segments (with real-life examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

What is first-party data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

How SDRs can utilize product usage data for personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

2023 customer data strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

How to calculate churn rate

Learn how you can calculate churn rate and revenue churn rate for your business.