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Paige Mohan

Paige Mohan

Product Marketing Manager, AdTech

Paige works on product marketing for adtech at Hightouch. With roots in performance marketing and more recent experience in retail media, she brings an advertiser-first perspective to the evolving world of data, identity, and advertising technology.

Written by Paige Mohan:

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data
Sep 9

The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data

The other 50% activates with RampID alongside other identifiers. You've been told RampID keeps PII out of the ad ecosystem, but LiveRamp's own documentation tells a different story.

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?
Sep 2

You're paying LiveRamp to improve your match rates. What if it's actually making them worse?

LiveRamp has become synonymous with data onboarding, but the industry standard may come with performance tradeoffs marketers rarely know about.